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MNG3701 EXAM PACK 2023
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MNG3701EXAM PACK
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,UNIVERSITY EXAMINATIONS
May/June 2023
MNG3701
Strategic Planning IIIA
70 Marks
4 Hours
Examiners:
First: Ms MH Mawila
Second: Prof A Davis
External: Ms S Hughes
English
This paper consists of 6 pages.
NB: This is an open book examination.
Instructions:
1. Answer all 4 questions.
2. Explanations should be in full sentences in order to earn full marks.
3. Complete the online declaration of your work when submitting.
4. NO emailed scripts will be accepted.
5. Examination scripts must be submitted on BOTH myExams and the Invigilator app.
6. The paper has been translated to both isiZulu and isiXhosa. However, all answers
must be written in English.
7. The Invigilator App:
• Please log into The Invigilator App. You need to be connected to the internet in order
to log in and scan the QR code.
• Scan the QR code above once the examination formally commences. If you
encounter difficulty with scanning of the QR code you can also enter the QR access
code at the bottom of the QR code in order to start the assessment.
• Once the QR code is scanned, you can place your smartphone next to you. The
Invigilator App will notify you when an action is required. Ensure your media volume
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• You may access your MyExams in the application if you only have one device by
pressing the ‘access LMS’ button.
, 2
MNG3701
MAY/JUNE 2023
• Please remember to keep your smartphone on charge for the duration of the
assessment.
• Keep The Invigilator app open on your cell phone during the assessment. You are
not allowed to leave or minimise the application.
• When an action is required, a notification beep will be heard. Action the request.
• Please ensure you are connected to the internet in order to commence the
examination as well as at the end of the examination. No internet connection is
needed during the assessment.
• It is important to first upload your script to the MyExams. Uploading of app data is
not time sensitive and you can do it after you have uploaded your script to the
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Good Luck!
YOUR EXAM QR CODE
& EXAM ACCESS CODE
, 3
MNG3701
MAY/JUNE 2023
Read the case study below and answer all the questions that follow.
YOUR RESPONSES TO THE QUESTIONS SHOULD BE BASED ON THE PRESCRIBED BOOK,
STUDY GUIDE AND THE INFORMATION PROVIDED IN THE CASE STUDY.
YOU ARE STRONGLY DISCOURAGED FROM COPYING CONTENT FROM THE INTERNET.
COPYING AND PASTING FROM THE INTERNET MAY RESULT IN NO MARKS BEING AWARDED!
McDONALD’S
Ray Kroc opened the first McDonalds restaurant in Illinois, America in 1955. Today McDonalds is one of the world’s
leading food service brands with more than 36 000 restaurants in more than 100 countries.
McDonald’s opened its first restaurant in South Africa in November 1995. Today it operates over 200 restaurants
in South Africa. It serves over 8 million customers per month and employs over 8 000 employees. South Africa is
one of the most successful markets in the franchise’s international history.
McDonalds’s is renowned for its training throughout the world. South African crew members receive comprehensive
training in restaurants across the country. The company has trained and employed over 10 000 South Africans at
various levels, including franchisees, restaurant managers and crew. It was voted the Deloitte Best Company to
Work for in South Africa for 2009, 2010 and 2011.
McDonalds also offers high-quality coffee and healthy drinks through its McCafé brand. Their coffee drinks are
made from quality coffee beans that originate from areas all over the world. In America the McCafés compete with
Starbucks.
McDonald’s utilises an excellent operations strategy to gain a larger market share and to increase value for the
shareholders. The corporation specifically focuses on speed, standardisation, quality and affordability. McDonald’s
has moved ahead of the competition by focusing on the three main bases – speed, affordability and standardisation
– to make the customers happy. Through extensive market research and surveys, the organisation discovered that
the top priority of its customers was speed. Speed is the key factor in McDonald’s operation strategy – from the
moment a customer places an order until he or she leaves. To reduce the amount of time it takes to provide
services, the company uses standardised training processes for its employees and new drive-through layouts.
McDonalds also competes by offering low prices. To offer quality products at low cost requires efficient processes
throughout the entire organisation. Once again, this goal links to its vision statement: The franchise will be the
most efficient provider by offering the best value to most people. McDonalds incorporate several avenues to provide
good value to its customers. One example that the company has employed for many years is the value meal.
Globally, McDonald’s is fighting declines in customer traffic, a result of weak consumer spending worldwide. The
value driven strategy is an effort to compete for budget-minded consumers. Value is critical, because the consumer
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