Essentials Of Business Communication 10th Edition By Mary Ellen Guffey - Test Bank.docx
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COM MISC
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COM MISC
Essentials Of Business Communication 10th Edition
by Mary Ellen Guffey – Test Bank
SAMPLE TEST
Chapter_03_Organizing_and_Drafting_Business_Messages
1. The second phase of the 3-x-3 writing process begins with
analyzing the audience.
composing the message.
researching the topic.
organizing...
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EssentialsOF
ESSENTIALS Of BUSINESS
Business COMMUNICATION
Communication 10th
10TH EDITION
Edition
BY MARY By Mary
ELLEN Ellen
GUFFEY Guffey
- TEST – Test Bank
BANK
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Essentials Of Business Communication 10th Edition
by Mary Ellen Guffey – Test Bank
SAMPLE TEST
Chapter_03_Organizing_and_Drafting_Business_Messages
1. The second phase of the 3-x-3 writing process begins with
analyzing the audience.
composing the message.
researching the topic.
organizing the message.
ANSWER: c
RATIONALE: The second phase of the 3-x-3 writing process begins with researching the topic. Research is necessary before
beginning to write because the information collected helps shape the message.
, POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 64
OBJECTIVES: ESBC.GULO.16.03.01 – 03.01
STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04
TOPICS: Drafting Workplace Messages
KEYWORDS: Bloom’s: Knowledge
2. Before composing a business document, you should gather information that will answer which
of these questions?
Will I have enough time to complete thorough research?
What is the receiver to do?
What information will be the easiest to locate?
How will I use this information?
ANSWER: b
RATIONALE: You should ask yourself “What is the receiver to do?” because it focuses on the audience rather than on the
sender.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 64
OBJECTIVES: ESBC.GULO.16.03.01 – 03.01
STANDARDS: United States – BUSPROG.ESBC.GULO.16.01.03 – DISC.ESBC.GULO.16.01.03
TOPICS: Drafting Workplace Messages
,KEYWORDS: Bloom’s: Knowledge
3. All of the following would probably require informal research methods except
routine e-mail messages.
business letters.
long reports and complex business problems.
oral presentations.
ANSWER: c
RATIONALE: Long reports and complex business problems generally require some use of formal research methods. However
routine tasks such as drafting e-mails, memos, letters, informational reports, and oral presentations require
research that can be collected informally.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 64
OBJECTIVES: ESBC.GULO.16.03.01 – 03.01
STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04
TOPICS: Drafting Workplace Messages
KEYWORDS: Bloom’s: Knowledge
4. All of the following are informal research methods except
interviewing the target audience.
conducting a scientific experiment.
looking in company files.
brainstorming for ideas.
, ANSWER: b
RATIONALE: Informal research methods include searching company files, talking with the boss, interviewing the target
audience, conducting an informal survey, or brainstorming for ideas.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: pp. 64-65
OBJECTIVES: ESBC.GULO.16.03.01 – 03.01
STANDARDS: United States – BUSPROG.ESBC.GULO.16.06.04 – DISC.ESBC.GULO.16.06.04
TOPICS: Drafting Workplace Messages
KEYWORDS: Bloom’s: Knowledge
5. When brainstorming to generate ideas, you should
critique each idea as it is suggested.
record ideas without judging them.
always work alone for greater efficiency.
allow no more than five ideas to be discussed.
ANSWER: b
RATIONALE: Brainstorming is the process of discussing and recording ideas without judging them. Evaluations, critiques, votin
and limiting the number of ideas can stifle ideas needed in brainstorming because brainstorming requires an ope
mind.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 65
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