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Contemporary Marketing 3rd Edition – Test Bank
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Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company comb...

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  • March 1, 2022
  • 64
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

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  • contemporary marketing 3rd edition – test bank chapter 1—marketing the art and science of satisfying customers multiple choice 1 what utility does

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Contemporary Marketing 3rd Edition – Test Bank

,Chapter 1—Marketing: The Art and Science of Satisfying Customers


MULTIPLE CHOICE



1. What utility does Cannondale create when the company
combines aluminum and other components in the
production of bicycles?

,a. ownership utility

b. form utility

c. place utility

d. time utility




ANS: B PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Higher
Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan


2. When you purchase concert tickets over the Internet,
which of the following utilities is NOT created?

a. place utility

b. time utility

c. form utility

d. ownership utility




ANS: C PTS: 1 DIF: 2 REF: 5
OBJ: 1-1 BLM: Higher
Order
NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan


3. Which of the following must all organizations create in order to survive?

, a. a variety of goods or services

b. utility

c. an environment of ethics and social consciousness

d. advertising, salesmanship, and consumer-focused sales promotion




ANS: B PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Remember NOT: AACSB Analytic |
TB&E Model Marketing Plan


4. What is the want-satisfying power of a product called?

a. utility

b. price

c. buyer’s attraction

d. function




ANS: A PTS: 1 DIF: 1 REF: 5
OBJ: 1-1 BLM: Remember NOT: AACSB Analytic |
TB&E Model Marketing Plan




5. What utility does Purolator create when the company offers a
variety of package delivery services?

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