This is the Question Paper for A level Business November 2021 Paper 2.
Pearson Edexcel GCE In Business (9BS0) Paper 2 - Nov. 2021.
This is the official question paper.
It is locked on the Pearson website.
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Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel
Level 3 GCE
Time 2 hours
Paper
reference 9BS0/02
Business
Advanced
PAPER 2: Business activities, decisions and strategy
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
centre number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
• Good luck with your examination.
, Answer ALL questions.
SECTION A
Read the following extracts (A to D) before answering Question 1.
Write your answers in the spaces provided.
Extract A
The teenage entrepreneur who dropped out of university to make lip balm
While studying for her GCSEs in 2015, Rose Dyson entered a local business enterprise
competition. She established ‘Pura Cosmetics’, based on her love of quality beauty
products and her frustration with how expensive they were. Rose spotted a gap in the
market for ethical cosmetics at affordable prices. 5
Pura Cosmetics uses batch production to make its range of 12 lip balms and 10 lip scrubs
in a variety of different flavours, such as raspberry and gingerbread. The business now
has its own factory, shop and online store. It currently supplies 30 small retailers that only
order small quantities. In the future Pura Cosmetics hopes to supply national chains, such
as Boots. Pura Cosmetics currently give retailers one month’s trade credit. 10
Pura Cosmetics has won a range of business awards and Rose has received advice from
successful entrepreneurs, such as Karen Brady (Vice Chairman of West Ham United FC,
and BBC ‘The Apprentice’) and Deborah Meaden (venture capitalist from BBC ‘Dragon’s
Den’).
Since leaving college in 2018, Rose has worked full time for her business. Her objective is 15
to rapidly expand Pura Cosmetics by increasing its output from the current level of 6,000
units per month to 15,000 and increase sales turnover by 300% in the next year.
(Source: adapted from https://startups.co.uk/young-entrepreneurs-rose-dyson/)
2
*P66557A0224*
,Extract B
Break-even chart for Pura Cosmetics
£30 000
£25 000
Monthly revenue and costs
£20 000
£15 000
£10 000
£5 000
£0
0 1 2 3 4 5 6
Monthly output of lip balm (1000s)
Fixed costs Total costs Total revenue
(Source: adapted from information provided by Rose Dyson)
3
*P66557A0324* Turn over
, Extract C
Unilever extends its skin care brands with the takeover of Dermalogica
Dermalogica is a brand of skin care cosmetics which uses natural ingredients, such as
aloe vera, rather than artificial colours and fragrances. Currently sold in over 80 countries,
Dermalogica will be included within Unilever’s prestige brand division.
“Dermalogica enjoys an outstanding reputation and incredible awareness among skin 5
care professionals and consumers alike, that complements our prestige offering,” said
Unilever Chief Executive, Paul Polman. “It is a company with great distribution and
presence globally and shares our belief in the role of business as a force for good in
society.” The cost of the takeover is reported to be £500m.
The move comes as Unilever, a multinational business that already owns health and 10
beauty brands such as Dove, plans to drive growth. It aims to increase sales of personal
care goods from its current amount of 37% to 66% of total worldwide sales. Dermalogica
founder, Jane Wurwand, said that the Unilever takeover will enable the brand to expand
globally. She added: “This takeover will provide Dermalogica with the resources to
increase brand awareness and help us continue our legacy in supporting the next 15
generation of professional skin therapists and women entrepreneurs worldwide.”
(Source: adapted from https://www.marketingweek.com/unilever-extends-skin-care-
brands-with-dermalogica-acquisition/)
Extract D
Pura Cosmetics cash-flow forecast November 2021 to January 2022
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