STR 581 Week 6 Individual Assignment - Strategic Plan UpdateFinal Version
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STR 581
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STR 581
Running head: STRATEGIC PLAN UPDATE – FINAL VERSION
STR 581 Week 6 Individual Assignment - Strategic Plan UpdateFinal Version
Individual Assignment: Strategic Plan Update—Final Version YOUR NAME
STR/581 DATE
NAME OF PROFESSOR
...
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Running head: STRATEGIC PLAN UPDATE – FINAL VERSION
STR 581 Week 6 Individual Assignment - Strategic Plan UpdateFinal Version
Individual Assignment: Strategic Plan Update—Final Version
YOUR NAME
STR/581
DATE
NAME OF PROFESSOR
Confidential
,Confidential
, STRATEGIC PLAN UPDATE – FINAL VERSION
Individual Assignment: Strategic Plan Update—Final Version
Executive Summary
Established in 1998, Kudler Fine Foods is a company that provides quality food products
at a reasonable price in order to provide its customers within the San Diego metropolitan area
with the best options. Kudler maintains three stores with various departments. The company
prides itself in providing value for its employees and customers.
From a financial perspective, Kudler’s financial statements reflect a competitive market
presence within its industry based on its size and history; this can be seen within its income
statement and balance sheet. Kudler’s financial forecast demonstrates that the company expects a
great deal of growth in the future. An environmental scan shows that although the company faces
several threats, the company has numerous opportunities it can capitalize on that may foster
continued growth.
Company Background
Opened by Kathy Kudler in 1998, Kudler Fine Foods is a specialty food store that
provides its customers with quality services and products at reasonable prices. Kudler has three
stores, with locations in Del Mar, La Jolla, and Encinitas. These stores have departments that
provide produce, bakeries and pastries, meat and seafood, condiments and packaged foods, and
specialty dairy products.
Mission Statement
The purpose of a mission statement is essentially to explain the underlying rationale for a
company’s existence, and at the same time, inquire as to what a company’s function is in relation
to how the company places itself within society (Pearce & Robinson, 2009). The mission
statement is critical in that it expresses a company’s true identity and philosophy while
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