This is marketing plan is intended to promote the educational program – B.S. Business Administration. As identified by the members of our team, these are the university strengths, weaknesses, opportunities, and threats (SWOT Analysis). This analysis provides input on the institution’s strengths...
for Bachelor of Science in Business Administration
Major in Marketing Management
Course/Subject: Marketing Management (MARKMAN)
This is marketing plan is intended to promote the educational program – B.S. Business
Administration. As identified by the members of our team, these are the university
strengths, weaknesses, opportunities, and threats (SWOT Analysis). This analysis
provides input on the institution’s strengths and weaknesses, that is in relation to
opportunities and threats it faces. Hence, it can be useful in addressing strategic issues.
This marketing plan contains the following: Executive summary, vision and mission
statement, situation analysis; product/service, unique selling proposition, best practices,
marketing objectives and performance, challenges, competitor analysis, swot analysis,
and pestle analysis; target market, buyer personas, distribution plan, promotional plan,
and budgeting.
3.3 Best Practices..........................................................................................................................................7
1. Social Media...............................................................................................................................................7
2. Radio Ads...................................................................................................................................................8
3.7.1 SWOT Analysis for CBA Department and Marketing Management..............................................17
3|Page
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