Contemporary Marketing 14th Edition by Gene Boone TEST BANK
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Contemporary Marketing 14th Edition by Gene Boone
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Contemporary Marketing 14th Edition By Gene Boone
Contemporary Marketing 14th Edition by Gene Boone -Test Bank
QUESTIONS AND ANSWERS
Consumer Behavior
TRUE/FALSE
1. Consumer behavior refers to the process of ultimate buye...
contemporary marketing 14th edition by gene boone test bank questions and answers consumer behavior truefalse 1 consumer behavior refer
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Contemporary Marketing 14th Edition by
Gene Boone -Test Bank
QUESTIONS AND ANSWERS
,Consumer Behavior
TRUE/FALSE
1. Consumer behavior refers to the process of ultimate buyers making purchasing decisions.
,ANS: T PTS: 1 DIF: 1 REF: 134
OBJ: 5-1
NAT: AACSB Analytic | CB&E Model Customer | R&D Knowledge of human behavior &
society
TYP: KN
2. Kurt Lewin’s model of human behavior defines behavior as a function of the interactions
of personal influences and pressures exerted on them by outside environmental forces.
ANS: T PTS: 1 DIF: 2 REF: 134
OBJ: 5-1
NAT: AACSB Analytic | CB&E Model Customer | R&D Knowledge of human behavior &
society
TYP: AP
3. To better understand how consumers make buying decisions, marketers borrow extensively
from the sciences of physics and biology.
ANS: F PTS: 1 DIF: 1 REF: 134
OBJ: 5-1
NAT: AACSB Analytic | CB&E Model Customer | R&D Knowledge of human behavior &
society
TYP: KN
4. Generally speaking, human behavior is primarily a function of pressures exerted by
outside environmental forces on the individual.
, ANS: F PTS: 1 DIF: 1 REF: 134
OBJ: 5-1
NAT: AACSB Reflective Thinking | CB&E Model Customer | R&D Knowledge of human
behavior & society TYP: AP
5. Kurt Lewin’s theory of human behavior has been modified by marketers to create a model for
understanding consumer behavior. In the adaptation, consumer behavior (B) is a function of
the interactions of interpersonal influences (I) and personal factors (P), or essentially B = f (I,
P).
ANS: T PTS: 1 DIF: 2 REF: 134
OBJ: 5-1
NAT: AACSB Analytic | CB&E Model Customer | R&D Knowledge of human behavior &
society
TYP: KN
6. According to Kurt Lewin’s theory of human behavior, among the personal factors that come
into play affecting consumer behavior are one’s attitudes, learning and perception.
ANS: T PTS: 1 DIF: 1 REF: 134
OBJ: 5-1
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