100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Armstrong, Marketing, Fifth Canadian EditionTest bank $16.99   Add to cart

Exam (elaborations)

Armstrong, Marketing, Fifth Canadian EditionTest bank

 0 view  0 purchase
  • Course
  • Institution

Armstrong, Marketing, Fifth Canadian EditionTest bank Armstrong, Marketing, Fifth Canadian EditionTest bank Armstrong, Marketing, Fifth Canadian EditionTest bank

Preview 4 out of 621  pages

  • February 2, 2022
  • 621
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers
avatar-seller
ARMSTRONG,MARKETI
NG,
FIFTHCANADI
ANEDITI
ON
TESTI
TEM FI
LE

Ch
apt
er08:De
vel
opi
nga
ndMa
nagi
ngPr
odu
ctsa
ndSe
rvi
ces

1.A____
____isdefi
nedasany
thi
ngt
hatcanbeof
fer
edt
oama
rke
tfora
tte
nti
on,
acqu
isi
ti
on,
use
,or
c
onsumptionthatmigh
tsat
isf
yawantorn
e e
d.
pri
vat
eb r
and
ser
vic
e
var
iabi
l
it
y
ser
vic
ep r
od u
c t
ser
vic
ee ncount
er


Di
ffi
cu l
ty:1
Quest
ionID:08-
01
Page-Refer
ence:2
78
Sk
ill
:Con cept
Obje
ctive:8-
1

An
swe
r:p
rod
uct

2.____
____areafor
mofpr
oductt
hatcons
istsofa
cti
vi
ti
es,
benef
it
s,ors
ati
sfa
cti
onso
ffe
redf
ors
alet
hata
re
e
ss ent
ial
lyint
angi
blea
nddon
otresul
tintheowner
shi
pofany
thi
ng.
Li
n eexte
n s
ions
Servi
cesBrands
Con s
ume r
product
s
Supplements


Di
ffi
cu l
ty:1
Quest
ionID:08-
02
Page-Refer
ence:2
78
Sk
ill
:Con cept
Obje
ctive:8-
1

,An
swe
r:Se
rvi
ces

3.Productisakeyel
ementinaco
mp a
ny'
s____
___
_,wh
ichma
y,a
ton
eex
tre
me,
con
sis
tofp
uret
angi
ble
goodsor,attheo
therex
tre
me ,
pures
ervi
ces
.
ma r
ket
off
erin
gb rand
equit
yb r
and
extens
ionc o-
brandi
ng
corecustomerval
ue


Di
ffi
cu l
ty:1
Quest
ionID:08-
03
Page-Refer
ence:2
78
Sk
ill
:Con cept
Obje
ctive:8-
1


Sc
hol
arSt
ock
1

, Ar
mst
ron
g,Ma
rke
ti
n g
,Fif
thCan
adi
anE
dit
ion
TestI
temFil
e

An
swe
r:ma
rke
tof
fer
ing

4.Todiff
erent
iat
ethemsel
ves
,ma
n ycompani
esgob
eyon
dof
fer
ingp
rod
uct
san
dse
rvi
ces
;th
eya
rea
lso
d
ev e
lopi
nga n
dd el
iv
erin
gcust
omer__
____
__.
feedba
ck
exper
ience
sb r
ands
product
l
ines
event
s


Di
ffi
cu l
ty:2
Quest
ionID:08-
04
Page-Refer
ence:2
78
Sk
ill
:Con cept
Obje
ctive:8-
1

An
swe
r:e
xpe
rie
nce
s

5.Productpl
anner
sconsi
derp
roduc
tsands
erv
ice
sonthr
eel
evel
s.Themos
tba
sicl
eve
list
he
_
______
_,whichad
dress
estheque
sti
on,
"Whati
stheb
uye
rrea
ll
ybuyin
g?"
actu
a lpr
oduct
augme nt
ed
productcor
e
cust
ome rval
ueco-
brandi
nge x
change


Di
ffi
cu l
ty:2
Quest
ionID:08-
05
Page-Refer
ence:2
79
Sk
ill
:Con cept
Obje
ctive:8-
1

An
swe
r:c
orec
ust
ome
rva
lue

6.Thethir
dl ev
elofaprod
uctthatp
roductpl
ann
erscons
ide
risa(
n)__
___
___a
rou
ndt
hec
oreb
ene
fita
nd
a
ctualproducttha
toff
ersadd
iti
onalcon
su me
rserv
ice
sandbene
fit
s.
augmen t
ed
produc
tb r
an d
equi
tyb r
and
exte
nsion
i
nd u
str
ialproduct
i
ma ge


Di
ffi
cult
y:2
Quest
ionI
D:08-
06
Page-
Refer
ence:2
79
Sk
ill
:Concept

, Ob
jec
tiv
e:8
-1



Sc
hol
arSt
ock
2

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Hyline. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $16.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

77973 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$16.99
  • (0)
  Add to cart