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MKT 571 All Week Quiz with Final Exam/MKT 571 All Week Quiz with Final Exam $33.49   Add to cart

Exam (elaborations)

MKT 571 All Week Quiz with Final Exam/MKT 571 All Week Quiz with Final Exam

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MKT 571 All Week Quiz with Final Exam/MKT 571 All Week Quiz with Final Exam MKT 571 All Week Quiz with Final Exam/MKT 571 All Week Quiz with Final Exam MKT 571 All Week Quiz with Final Exam/MKT 571 All Week Quiz with Final Exam

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  • January 30, 2022
  • 46
  • 2021/2022
  • Exam (elaborations)
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MKT 571 All Week Quiz with Final Exam


Week 1

1 When Apple introduced iTunes, a new market was opened. Which of the following describes

this type of innovation?

Value capture

Value chain

Presence

Operational excellence

2 During the holidays, companies often provide gifts to customers. The more a client spends, the

larger the gift, usually. To segment customers in this way, for what purpose is this data being

mined?

To beat the competition to a sale

To deepen customer loyalty

To decide which customers should receive a new sales offer

To avoid serious customer mistakes

3. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us

bridge the gap between art and science?

Marketing focuses on sales as the primary goal.

Marketing balances the need for data with that of creativity.

Marketing is involved with price as the major factor.

Marketing is about advertising.

4. What data analysis type is being used here? When Sam thought about opening a foreign car

repair shop in Phoenix, he researched all of the firms in the area before deciding on a location.

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