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Competitive Intelligence Reports — Comparative Competitive Efforts Year 11
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Competitive Intelligence Reports — Comparative Competitive Efforts Year 11
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Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 11Co. G
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 431 260 260 250 480 409 427 225 225 216 225 310 +37.7%
P/Q Rating (1 to 10 stars) 7.7★ 5.1★ 5.7★ 6.0★ 8.2★ 8.0★ 7.7★ 4.5★ 4.9★ 4.5★ 4.6★ 6.1★ +26.2%
Brand Reputation (prior-year image) 76 73 80 79 78 75 73 85 82 84 62 77 -5.2%
Number of Models 4 2 2 3 3 3 3 3 1 3 3 2.7 +11.1%
Retail Multi-Store Chains 59 30 60 56 56 57 63 53 42 60 32 52 +21.2%
Outlets Online Retailers 156 63 155 138 138 144 180 115 81 145 66 126 +42.9%
Local Retailers 5,490 2,640 5,630 5,070 5,070 5,210 6,050 4,650 3,360 5,630 2,760 4,687 +29.1%
Retailer Support ($ per unit) 11.08 5.60 6.04 5.22 12.00 7.53 7.84 4.80 4.63 4.98 5.05 6.80 +15.3%
Advertising Budget ($000s) 3,250 2,500 3,115 2,800 4,000 3,100 3,397 4,300 3,500 3,000 2,500 3,224 +5.4%
Website Displays ($000s) 3,000 1,750 2,181 1,800 4,000 2,131 2,800 2,650 2,500 1,600 1,500 2,356 +18.8%
Sales Promotions — Weeks 2 1 6 2 7 1 13 1 1 1 1 3.3 +293.9%
Discount 15.0% 13.0% 16.0% 20.0% 20.0% 20.0% 17.0% 25.0% 10.0% 20.0% 10.0% 16.9% +0.6%
Warranty Period (days) 120 120 120 90 180 180 90 120 60 120 60 115 -21.7%
Demand for ACC Units (000s) 270.7 305.4 455.4 479.0 208.3 285.5 289.2 492.0 369.0 522.2 338.4 365.0 -20.8%
Gained/Lost (due to stockouts) +1.2 +1.4 +2.1 +2.2 +1.0 +1.3 +1.3 +2.3 +1.7 +2.4 -18.4 -0.1
AC Camera Units Sold (000s) 271.9 306.8 457.5 481.2 209.3 286.8 290.5 494.3 370.7 524.6 320.0 364.9 -20.4%
Market Share 6.8% 7.6% 11.4% 12.0% 5.2% 7.1% 7.2% 12.3% 9.2% 13.1% 8.0% 9.1% -1.9pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 36.0% 5.0% 28.0% 20.0% 0.0% 35.0% 40.0% 31.0% 15.0% 28.0% 0.0% Avg. Discount = 21.6%
Value Index 70 55 77 80 0 72 72 86 64 86 0 Avg. Value Index = 74
Special Contract Units Sold (000s) 0.0 0.0 0.0 47.9 0.0 0.0 0.0 49.2 0.0 52.2 0.0 Total Units = 149.3 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,760 1,850 1,350 1,335 2,000 1,759 1,781 1,175 1,100 1,475 1,100 1,517 +17.4%
Discount to Online Retailers 15% 12% 13% 13% 10% 16% 16% 10% 20% 9% 15% 13.5% +18.5%
P/Q Rating (1 to 10 stars) 7.2★ 7.0★ 5.8★ 5.8★ 7.5★ 7.0★ 7.5★ 4.4★ 5.1★ 5.7★ 4.2★ 6.1★ +23.0%
Brand Reputation (prior-year image) 76 73 80 79 78 75 73 85 82 84 62 77 -5.2%
Number of Models 2 2 1 1 3 2 2 1 1 2 2 1.7 +17.6%
Online Retailers 50 44 36 40 38 50 46 42 54 54 30 44 +4.5%
Website Displays ($000s) 3,250 3,000 2,000 2,000 2,300 2,150 2,174 3,200 2,000 3,500 1,500 2,461 -11.7%
Search Engine Advertising ($000s) 3,250 4,000 2,200 2,000 2,800 2,800 3,450 4,100 2,000 3,800 1,500 2,900 +19.0%
Retailer Recruitment ($ per unit) 93.98 82.42 67.26 84.39 86.21 76.16 71.57 149.96 32.87 238.10 46.89 93.62 -23.6%
Warranty Period (days) 120 120 120 60 180 90 90 90 60 120 60 101 -10.9%
Drone Unit – Direct (company website) 66.9 64.6 76.8 71.1 68.2 59.9 65.3 88.8 91.4 94.9 67.8 74.2 -12.0%
Demand 3rd-Party Retailers 26.6 18.2 22.3 23.7 11.6 30.2 24.8 24.3 34.8 10.5 24.4 22.9 +8.3%
(000s)
Total Demand 93.5 82.8 99.1 94.8 79.8 90.1 90.1 113.1 126.2 105.4 92.2 97.0 -7.1%
Gained/Lost (due to stockouts) +3.0 +2.7 +3.2 +3.1 +2.6 +2.9 +2.9 +3.7 +4.1 +3.4 -31.4 0.0
UAV Drone Units Sold (000s) 96.5 85.5 102.3 97.9 82.4 93.0 93.0 116.8 130.3 108.8 60.8 97.0 -4.1%
Market Share 9.0% 8.0% 9.6% 9.2% 7.7% 8.7% 8.7% 11.0% 12.2% 10.2% 5.7% 9.1% -0.4pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
High End High End
E
E
A G A
B A
B F B
F A G
C C
Price and P/Q Rating
Price and P/Q Rating
D D
E E
J
F DC F
G G
H H
D C I
I H I
B K
K I J J
J H
K K
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Copyright © 2019 GLO-BUS Software, Inc. Page 1
, Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 11
Co. G
Europe-Africa Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 405 260 260 250 470 401 404 225 225 210 225 303 +33.3%
P/Q Rating (1 to 10 stars) 7.7★ 5.1★ 5.7★ 6.0★ 8.2★ 8.0★ 7.7★ 4.5★ 4.9★ 4.5★ 4.6★ 6.1★ +26.2%
Brand Reputation (prior-year image) 76 73 80 79 78 75 73 85 82 84 62 77 -5.2%
Number of Models 4 2 2 3 3 3 3 3 1 3 3 2.7 +11.1%
Retail Multi-Store Chains 59 20 61 56 53 51 63 54 36 52 24 48 +31.3%
Outlets Online Retailers 152 45 136 138 120 110 176 126 69 102 51 111 +58.6%
Local Retailers 5,650 1,750 5,838 5,200 4,750 4,450 6,250 4,900 2,950 4,408 2,050 4,381 +42.7%
Retailer Support ($ per unit) 9.03 5.58 6.69 6.03 10.69 8.33 9.93 4.48 4.70 3.87 5.22 6.78 +46.5%
Advertising Budget ($000s) 2,750 1,750 2,375 1,700 3,300 2,775 2,960 4,300 2,400 1,600 1,400 2,483 +19.2%
Website Displays ($000s) 2,750 1,500 1,875 1,500 3,500 2,500 2,525 2,650 2,200 1,400 1,200 2,145 +17.7%
Sales Promotions — Weeks 2 1 3 2 6 2 12 1 1 3 1 3.1 +287.1%
Discount 15.0% 13.0% 15.0% 20.0% 18.0% 20.0% 18.0% 25.0% 10.0% 12.0% 10.0% 16.0% +12.5%
Warranty Period (days) 120 120 120 90 180 180 90 120 60 90 60 112 -19.6%
Demand for ACC Units (000s) 276.8 257.9 387.1 414.5 187.1 252.2 282.1 455.0 306.6 413.9 275.8 319.0 -11.6%
Gained/Lost (due to stockouts) +1.3 +1.2 +1.8 +1.9 +0.9 +1.2 +1.3 +2.1 +1.4 +1.9 -15.0 0.0
AC Camera Units Sold (000s) 278.1 259.1 388.9 416.4 188.0 253.4 283.4 457.1 308.0 415.8 260.8 319.0 -11.2%
Market Share 7.9% 7.4% 11.1% 11.9% 5.4% 7.2% 8.1% 13.0% 8.8% 11.9% 7.4% 9.1% -1.0pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 34.0% 5.0% 28.0% 20.0% 0.0% 34.0% 40.0% 31.0% 15.0% 27.0% 0.0% Avg. Discount = 21.3%
Value Index 72 55 77 80 0 72 76 86 64 87 0 Avg. Value Index = 74
Special Contract Units Sold (000s) 0.0 0.0 0.0 41.5 0.0 0.0 0.0 45.5 0.0 41.4 0.0 Total Units = 128.4 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,810 1,850 1,350 1,335 2,100 1,701 1,841 1,175 1,100 1,650 1,100 1,547 +19.0%
Discount to Online Retailers 15% 12% 13% 14% 10% 12% 16% 10% 20% 9% 15% 13.3% +20.3%
P/Q Rating (1 to 10 stars) 7.2★ 7.0★ 5.8★ 5.8★ 7.5★ 7.0★ 7.5★ 4.4★ 5.1★ 5.7★ 4.2★ 6.1★ +23.0%
Brand Reputation (prior-year image) 76 73 80 79 78 75 73 85 82 84 62 77 -5.2%
Number of Models 2 2 1 1 3 2 2 1 1 2 2 1.7 +17.6%
Online Retailers 39 35 33 32 29 40 35 33 40 35 27 34 +2.9%
Website Displays ($000s) 3,000 3,000 1,400 2,500 1,900 1,900 1,861 2,900 1,700 3,500 1,200 2,260 -17.7%
Search Engine Advertising ($000s) 2,750 4,000 1,900 2,600 2,500 2,800 2,625 3,700 1,700 3,200 1,200 2,634 -0.3%
Retailer Recruitment ($ per unit) 86.21 92.59 76.53 79.68 90.91 114.94 83.81 125.33 33.59 212.77 47.20 94.87 -11.7%
Warranty Period (days) 120 120 120 60 180 90 90 90 60 120 60 101 -10.9%
Drone Unit – Direct (company website) 54.9 55.9 65.5 62.8 49.8 60.1 49.5 78.0 73.6 68.7 55.5 61.3 -19.2%
Demand 3rd-Party Retailers 20.3 16.2 19.6 25.1 9.9 17.4 20.2 19.5 28.1 9.4 20.0 18.7 +8.0%
(000s)
Total Demand 75.2 72.1 85.1 87.9 59.7 77.5 69.7 97.5 101.7 78.1 75.5 80.0 -12.9%
Gained/Lost (due to stockouts) +2.4 +2.3 +2.8 +2.9 +1.9 +2.5 +2.3 +3.2 +3.3 +2.5 -25.7 0.0
UAV Drone Units Sold (000s) 77.6 74.4 87.9 90.8 61.6 80.0 72.0 100.7 105.0 80.6 49.8 80.0 -10.0%
Market Share 8.8% 8.5% 10.0% 10.3% 7.0% 9.1% 8.2% 11.4% 11.9% 9.2% 5.7% 9.1% -0.9pts.
AC CAMERA SEGMENT — EUROPE-AFRICA UAV DRONE SEGMENT — EUROPE-AFRICA
High End High End
E
E
A G A
A
B
F B B
A G F
C C
Price and P/Q Rating
Price and P/Q Rating
D D
E J E
F F
C D
G G
H H
D C I
B I H I
K
K I J J
J H
K K
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Copyright © 2019 GLO-BUS Software, Inc. Page 1
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