100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
GLO-BUS CIR for all Regions - Competitive Intelligence Reports — Comparative Competitive Efforts Year 14 Actual. $10.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. Ryerson University (Ru )
  4.  
  5. GLO-BUS CIR for all Regions - Competitive Intelligence Reports — Comparative Competitive Efforts Year 14 Actual.

Other

GLO-BUS CIR for all Regions - Competitive Intelligence Reports — Comparative Competitive Efforts Year 14 Actual.
 7 views  0 purchase
  • Course
  • GLO-BUS CIR for all Regions - Competitive Intelligence Reports — Comparative Competitive Efforts Year 14 Actual.
  • Institution
  • Ryerson University (Ru )

GLO-BUS CIR for all Regions - Competitive Intelligence Reports — Comparative Competitive Efforts Year 14 Actual.

Preview 2 out of 12  pages

Document information

  • January 27, 2022
  • 12
  • 2021/2022
  • Other
  • Unknown

Subjects

  • glo bus cir for all regions competitive intelligence reports — comparative competitive efforts year 14 actual

Written for

  • Ryerson University (Ru )
  • GLO-BUS CIR for all Regions - Competitive Intelligence Reports — Comparative Competitive Efforts Year 14 Actual.
All documents for this subject (1)

Seller

avatar-seller
dennys

Reviews received

Content preview

Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 14

Co. G
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 457 225 295 245 500 428 443 237 225 273 225 323 +37.2%
P/Q Rating (1 to 10 stars) 7.8★ 4.3★ 5.6★ 5.6★ 8.8★ 8.2★ 8.5★ 4.7★ 4.6★ 4.9★ 4.9★ 6.2★ +37.1%
Brand Reputation (prior-year image) 81 73 69 89 74 71 74 72 81 77 63 75 -1.3%
Number of Models 4 2 3 3 3 3 3 3 3 3 3 3.0 0.0%
Retail Multi-Store Chains 68 30 53 55 65 68 71 50 57 59 34 55 +29.1%
Outlets Online Retailers 191 63 122 132 192 176 200 107 120 156 69 139 +43.9%
Local Retailers 6,750 2,640 4,650 4,930 6,330 6,750 7,170 4,250 4,915 5,490 2,880 5,160 +39.0%
Retailer Support ($ per unit) 10.19 4.90 6.91 4.55 15.91 7.51 10.20 4.64 7.65 9.40 4.10 7.81 +30.6%
Advertising Budget ($000s) 4,000 2,000 4,000 2,100 7,000 5,324 4,259 4,000 4,700 3,800 2,500 3,971 +7.3%
Website Displays ($000s) 4,000 1,750 3,500 1,900 5,000 1,689 4,000 2,600 4,200 2,800 1,500 2,994 +33.6%
Sales Promotions — Weeks 16 1 6 2 16 16 16 1 1 1 1 7.0 +128.6%
Discount 17.0% 10.0% 16.0% 20.0% 20.0% 20.0% 21.0% 25.0% 20.0% 20.0% 10.0% 18.1% +16.0%
Warranty Period (days) 90 120 120 90 180 180 60 120 60 120 60 109 -45.0%
Demand for ACC Units (000s) 343.5 348.7 405.5 549.2 282.8 372.8 360.9 475.8 562.4 446.6 416.8 415.0 -13.0%
Gained/Lost (due to stockouts) +12.1 -13.1 +14.3 +19.3 +10.0 +13.1 +12.7 +16.7 -0.8 +15.7 -108.8 -0.8
AC Camera Units Sold (000s) 355.6 335.6 419.8 568.5 292.8 385.9 373.6 492.5 561.6 462.3 308.0 414.2 -9.8%
Market Share 7.8% 7.4% 9.2% 12.5% 6.4% 8.5% 8.2% 10.8% 12.3% 10.1% 6.7% 9.1% -0.9pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 40.0% 0.0% 40.0% 31.0% 0.0% 40.0% 40.0% 31.0% 35.0% 30.0% 0.0% Avg. Discount = 26.1%
Value Index 72 0 86 90 0 76 74 84 93 73 0 Avg. Value Index = 81
Special Contract Units Sold (000s) 0.0 0.0 40.6 54.9 0.0 0.0 0.0 0.0 56.2 0.0 0.0 Total Units = 151.7 k

UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,879 1,950 1,600 1,372 2,129 2,262 1,969 1,175 1,225 1,615 1,100 1,661 +18.5%
Discount to Online Retailers 15% 13% 14% 13% 13% 13% 19% 10% 15% 9% 15% 13.5% +40.7%
P/Q Rating (1 to 10 stars) 7.4★ 8.2★ 5.7★ 5.5★ 8.8★ 7.7★ 8.5★ 4.5★ 5.0★ 6.3★ 4.4★ 6.5★ +30.8%
Brand Reputation (prior-year image) 81 73 69 89 74 71 74 72 81 77 63 75 -1.3%
Number of Models 2 2 2 1 3 2 2 1 1 2 2 1.8 +11.1%
Online Retailers 53 44 48 42 34 48 48 44 44 42 36 44 +9.1%
Website Displays ($000s) 4,400 4,000 3,900 3,000 5,000 4,709 2,428 3,200 3,700 3,800 1,500 3,603 -32.6%
Search Engine Advertising ($000s) 4,400 3,500 3,500 3,250 5,000 5,244 4,291 4,200 5,200 3,600 1,500 3,971 +8.1%
Retailer Recruitment ($ per unit) 130.70 112.78 137.93 93.53 79.16 181.82 70.85 139.23 68.60 149.70 36.67 109.18 -35.1%
Warranty Period (days) 90 120 120 90 180 180 60 90 90 120 60 109 -45.0%
Drone Unit – Direct (company website) 73.2 73.9 70.9 88.0 67.5 53.0 65.7 102.7 105.0 94.7 84.4 79.9 -17.8%
Demand 3rd-Party Retailers 32.9 26.6 29.0 27.8 37.9 28.5 28.2 23.3 37.9 16.7 31.2 29.1 -3.1%
(000s)
Total Demand 106.1 100.5 99.9 115.8 105.4 81.5 93.9 126.0 142.9 111.4 115.6 109.0 -13.9%
Gained/Lost (due to stockouts) +5.9 +5.6 +5.5 +6.4 +5.9 +4.5 +5.2 +7.0 +7.9 +6.2 -58.7 +0.1
UAV Drone Units Sold (000s) 112.0 106.1 105.4 122.2 111.3 86.0 99.1 133.0 150.8 117.6 56.9 109.1 -9.2%
Market Share 9.3% 8.8% 8.8% 10.2% 9.3% 7.2% 8.3% 11.1% 12.6% 9.8% 4.7% 9.1% -0.8pts.

AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
High End High End
E
E F
G
A B A
G B B
A F
C A C
Price and P/Q Rating




Price and P/Q Rating




D D
E E
F J F
C
G G
H D H
C
I I I
DJ H
HI J K J
K
B K K



Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount




Copyright © 2019 GLO-BUS Software, Inc. Page 1

, Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 14

Co. G
Europe-Africa Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 425 225 295 250 490 395 433 230 230 265 225 315 +37.5%
P/Q Rating (1 to 10 stars) 7.8★ 4.3★ 5.6★ 5.6★ 8.8★ 8.2★ 8.5★ 4.7★ 4.6★ 4.9★ 4.9★ 6.2★ +37.1%
Brand Reputation (prior-year image) 81 73 69 89 74 71 74 72 81 77 63 75 -1.3%
Number of Models 4 2 3 3 3 3 3 3 3 3 3 3.0 0.0%
Retail Multi-Store Chains 69 22 51 55 63 58 67 53 49 57 26 52 +28.8%
Outlets Online Retailers 193 48 110 132 174 127 200 120 100 144 54 127 +57.5%
Local Retailers 7,150 1,900 4,450 5,050 6,250 5,326 6,850 4,750 4,129 5,350 2,200 4,855 +41.1%
Retailer Support ($ per unit) 10.01 5.21 6.69 5.47 12.53 7.97 9.05 4.71 7.53 8.81 4.50 7.50 +20.7%
Advertising Budget ($000s) 4,200 1,750 3,500 1,850 6,000 3,483 4,598 4,000 3,500 2,300 1,400 3,326 +38.2%
Website Displays ($000s) 4,000 1,500 3,200 1,700 5,000 2,529 2,981 2,600 3,500 2,100 1,200 2,755 +8.2%
Sales Promotions — Weeks 16 1 6 2 16 16 16 1 1 3 1 7.2 +122.2%
Discount 17.0% 10.0% 16.0% 20.0% 20.0% 23.0% 21.0% 25.0% 20.0% 12.0% 10.0% 17.6% +19.3%
Warranty Period (days) 90 120 120 90 180 180 60 120 60 120 60 109 -45.0%
Demand for ACC Units (000s) 349.5 276.6 332.0 456.9 239.4 357.8 308.1 443.7 424.8 363.2 320.2 352.0 -12.5%
Gained/Lost (due to stockouts) +11.8 -10.4 +11.3 +15.5 +8.1 +12.1 +10.4 +15.0 -0.6 +12.3 -83.6 +0.2
AC Camera Units Sold (000s) 361.3 266.2 343.3 472.4 247.5 369.9 318.5 458.7 424.2 375.5 236.6 352.2 -9.6%
Market Share 9.3% 6.9% 8.9% 12.2% 6.4% 9.6% 8.2% 11.8% 11.0% 9.7% 6.1% 9.1% -0.9pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 40.0% 0.0% 40.0% 32.0% 0.0% 40.0% 40.0% 31.0% 35.0% 30.0% 0.0% Avg. Discount = 26.2%
Value Index 77 0 86 90 0 82 76 86 91 75 0 Avg. Value Index = 83
Special Contract Units Sold (000s) 0.0 0.0 0.0 45.7 0.0 0.0 0.0 44.4 42.5 0.0 0.0 Total Units = 132.6 k

UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,883 1,950 1,600 1,388 2,310 2,223 2,058 1,190 1,200 1,685 1,100 1,690 +21.8%
Discount to Online Retailers 15% 13% 14% 15% 11% 16% 19% 10% 15% 9% 15% 13.8% +37.7%
P/Q Rating (1 to 10 stars) 7.4★ 8.2★ 5.7★ 5.5★ 8.8★ 7.7★ 8.5★ 4.5★ 5.0★ 6.3★ 4.4★ 6.5★ +30.8%
Brand Reputation (prior-year image) 81 73 69 89 74 71 74 72 81 77 63 75 -1.3%
Number of Models 2 2 2 1 3 2 2 1 1 2 2 1.8 +11.1%
Online Retailers 42 37 36 35 30 33 36 35 37 33 30 35 +2.9%
Website Displays ($000s) 4,000 3,500 3,700 2,600 5,000 4,510 2,095 2,900 3,700 3,800 1,200 3,364 -37.7%
Search Engine Advertising ($000s) 4,000 2,700 3,200 2,900 5,000 5,982 3,198 3,700 5,200 3,350 1,200 3,675 -13.0%
Retailer Recruitment ($ per unit) 120.82 129.31 130.61 88.97 103.31 103.59 58.17 137.20 93.75 158.73 37.31 105.62 -44.9%
Warranty Period (days) 90 120 120 60 180 180 60 90 90 120 60 106 -43.4%
Drone Unit – Direct (company website) 62.7 59.8 61.6 72.4 53.9 45.8 52.2 85.1 88.2 77.6 70.3 66.3 -21.3%
Demand 3rd-Party Retailers 26.9 23.2 24.5 28.1 24.2 30.6 20.8 20.0 35.2 12.6 25.3 24.7 -15.8%
(000s)
Total Demand 89.6 83.0 86.1 100.5 78.1 76.4 73.0 105.1 123.4 90.2 95.6 91.0 -19.8%
Gained/Lost (due to stockouts) +5.0 +4.6 +4.8 +5.6 +4.3 +4.2 +4.0 +5.8 +6.8 +5.0 -48.5 +0.1
UAV Drone Units Sold (000s) 94.6 87.6 90.9 106.1 82.4 80.6 77.0 110.9 130.2 95.2 47.1 91.1 -15.5%
Market Share 9.5% 8.8% 9.1% 10.6% 8.2% 8.1% 7.7% 11.1% 13.0% 9.5% 4.7% 9.1% -1.4pts.

AC CAMERA SEGMENT — EUROPE-AFRICA UAV DRONE SEGMENT — EUROPE-AFRICA
High End High End
E
E
A G F A
G B B B
A F C C
Price and P/Q Rating




Price and P/Q Rating




A
D D
E E
F J F
G C G
H D H
C
D I I
J I
J H J
K IH K
B K K



Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount




Copyright © 2019 GLO-BUS Software, Inc. Page 1

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller dennys. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67866 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.49
  • (0)
  Add to cart