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GLO-BUS Decisions & Reports Competitive Intelligence Reports — Comparative Competitive Efforts Year 10
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24/5/2020 GLO-BUS Decisions & ReportsIndustry 3 Competitive Intelligence Reports — Comparative Competitive Efforts Year 10
Co. D
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 295 290 425 276 260 309 -10.7%
P/Q Rating (1 to 10 stars) 6.5★ 6.5★ 5.5★ 5.4★ 5.7★ 5.9★ -8.5%
Brand Reputation (prior-year image) 77 82 76 78 81 79 -1.3%
Number of Models 3 3 4 2 2 2.8 -28.6%
Retail Multi-Store Chains 57 46 46 57 50 51 +11.8%
Outlets Online Retailers 122 91 91 140 107 110 +27.3%
Local Retailers 4,933 3,730 3,730 5,210 4,250 4,371 +19.2%
Retailer Support ($ per unit) 7.72 8.92 8.64 10.99 5.73 8.40 +30.8%
Advertising Budget ($000s) 3,150 3,700 3,000 5,000 3,000 3,570 +40.1%
Website Displays ($000s) 2,200 1,800 1,500 3,250 1,800 2,110 +54.0%
Sales Promotions — Weeks 2 2 3 1 1 1.8 -44.4%
Discount 15.0% 18.0% 10.0% 22.0% 15.0% 16.0% +37.5%
Warranty Period (days) 180 180 180 180 360 216 -16.7%
Demand for ACC Units (000s) 388.8 403.4 196.7 409.4 436.6 367.0 +11.6%
Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0
AC Camera Units Sold (000s) 388.8 403.4 196.7 409.4 436.6 367.0 +11.6%
Market Share 21.2% 22.0% 10.7% 22.3% 23.8% 20.0% +2.3pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 28.0% 32.0% 5.0% 40.0% 0.0% Avg. Discount = 21.0%
Value Index 78 84 39 85 0 Avg. Value Index = 72
Special Contract Units Sold (000s) 0.0 0.0 0.0 40.9 0.0 Total Units = 40.9 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 2,200 1,700 1,650 3,100 1,400 2,010 +54.2%
Discount to Online Retailers 11% 17% 11% 12% 16% 13.4% -10.4%
P/Q Rating (1 to 10 stars) 7.3★ 6.3★ 5.0★ 7.3★ 5.1★ 6.2★ +17.7%
Brand Reputation (prior-year image) 77 82 76 78 81 79 -1.3%
Number of Models 2 2 1 1 1 1.4 -28.6%
Online Retailers 31 50 32 50 42 41 +22.0%
Website Displays ($000s) 2,500 1,900 1,500 5,000 1,800 2,540 +96.9%
Search Engine Advertising ($000s) 2,600 2,140 1,500 10,000 2,000 3,648 +174.1%
Retailer Recruitment ($ per unit) 142.46 78.43 109.81 750.00 61.98 228.54 +228.2%
Warranty Period (days) 180 180 180 180 180 180 0.0%
Drone Unit – Direct (company website) 45.9 58.2 48.7 23.2 63.8 48.0 -51.7%
Demand 3rd-Party Retailers 17.9 25.5 10.7 12.0 24.2 18.1 -33.7%
(000s)
Total Demand 63.8 83.7 59.4 35.2 88.0 66.0 -46.7%
Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0
UAV Drone Units Sold (000s) 63.8 83.7 59.4 35.2 88.0 66.0 -46.7%
Market Share 19.3% 25.4% 18.0% 10.7% 26.7% 20.0% -9.3pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
High End High End
D
C
A A
Price and P/Q Rating
Price and P/Q Rating
B
A A
B B
E D
C C
D B D
E E
C
E
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
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