Exam (elaborations)
Services Marketing Management: multiple choice questions with answers Chapter 1-18 Services Marketing Management (Vrije Universiteit Amsterdam)
- Institution
- Liberty University
Multiple Choice Questions 1. (p. 4) In the simplest terms, _____ are deeds, processes and performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits 2. (p. 4) The maintenance contract offered by Sears on its Kenmore refrigerators, dishwashers and microwaves is an example of...
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