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Summary bus340 wk 5 final.docx BUS 340 Business Proposal BUS 340 Business Communications Introduction Brighton holdings are an organization that deals with consumer goods in the market. The organization is the entire basket point where the consumer meets $7.49
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Summary bus340 wk 5 final.docx BUS 340 Business Proposal BUS 340 Business Communications Introduction Brighton holdings are an organization that deals with consumer goods in the market. The organization is the entire basket point where the consumer meets
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Ashford University
bus340 wk 5 BUS 340 Business Proposal BUS 340 Business Communications Introduction Brighton holdings are an organization that deals with consumer goods in the market. The organization is the entire basket point where the consumer meets their daily need and satisfaction. The company aims to...
bus340 wk 5 finaldocx bus 340 business proposal bus 340 business communications introduction brighton holdings are an organization that deals with consumer goods in the market the organizati
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BUS 340
Business Proposal
BUS 340 Business Communications
Introduction
Brighton holdings are an organization that deals with consumer goods in the market. The
organization is the entire basket point where the consumer meets their daily need and
satisfaction. The company aims to bring the changes on the manner which consumer feels about
the consumable products. Over the year since its inception, the financial trend of the
organization has been relatively positive. For instance, from the auditor report for the fiscal year
2017-2019, the organization had an operating income of $ 8449 in 2017 and $ 95876 in 2019.
The indicator had a positive portrayer of the organization's performance progress in terms of the
gross revenue after taxation. Substantially, the organization's productivity rate was relatively
higher, and the rate of sales in the market was somewhat higher, which could be the reason for
the increase in the rate of operational cost. Thus, the income statement trend analysis indicated
the progressive increase in sales rate by the aconitum percentage. The cost of the goods sold had
a corresponding increase in the market, increasing the net income pace.
Moreover, the trend of the balance sheet over the period is relatively reflective. From the
trend analysis, the auditor result indicates that the cash and the cash equivalent increased
substantially, and the cash flow provided detailed information demonstrating the increase in the
organization's fortune. Generally, the total assets of Brighton holding increased substantially,
and the total liability and stakeholder equity increased by an equal amount, indicating the
business operation's healthiness over the short and long term.
, However, from 2019-2020, the fiscal year has provided a negative return on the
organization's operation. For instance, though the operational cost has increased substantially
more than the subsequent year, the generating return in terms of productivity and sales is
relatively lower. The gross income of the organization is slightly lower comparatively. The cost
of the goods sold through is higher than the previous years; a loop indicates loss in the
operational process. Over the period, the organization share equity has decreased, the
organization's asset has remained constant, and the liability has increased more than the previous
period. Generally, in the 2019-2020 fiscal year, Brighton Holding cannot facilitate its current
obligation, thus making the firm operational relatively impossible. The firm's liquidation is
somewhat lower, hence affecting productivity tremendously (Tate, 2017). The financial trend of
Brighton Company has been deteriorating. Thus, there is a need for radical changes in the
organization's operation before the situation worsens, resulting in insolvency due to the
unhealthy process. Due to the current status of Brighton Holding, the senior management needs
to step up and implement changes to improve the operations of the company.
Propose problem and solution
From the scrutiny of the auditor reports from the previous fiscal year, there are various
problems that I feel the organization is facing, which require comprehensive control by the senior
management to curb the organization's sinking.
Changes in processes and procedure
The world is driven by the emerging trend in technology and innovation. Thus, Brighton
holdings, a consumer organization, have the problem of adopting the new technology (Turner et
al. ", 2019). Currently, the facility unit is using traditional techniques in both productivity and
marketing processes. Herein, the organization needs to change the procedure to reduce the
production cost, increasing the operational cost tremendously. Adopting the old advertisement
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