100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Summary COM223 Wk1 Persuasion Outcomes Assignment 1.docx COMM 223 Persuasion Outcomes Assignment 1 COM 223: Persuasion in Communications University of Arizona, Global Campus Persuasion Outcomes Assignment 1 The purpose of this paper is to discuss how persua$7.49
Add to cart
Summary COM223 Wk1 Persuasion Outcomes Assignment 1.docx COMM 223 Persuasion Outcomes Assignment 1 COM 223: Persuasion in Communications University of Arizona, Global Campus Persuasion Outcomes Assignment 1 The purpose of this paper is to discuss how persua
5 views 0 purchase
Course
UAGC
Institution
Ashford University
COM223 Wk1 Persuasion Outcomes Assignment COMM 223 Persuasion Outcomes Assignment 1 COM 223: Persuasion in Communications University of Arizona, Global Campus Persuasion Outcomes Assignment 1 The purpose of this paper is to discuss how persuasion can be used in the advertising campaign of a ...
com223 wk1 persuasion outcomes assignment 1docx comm 223 persuasion outcomes assignment 1 com 223 persuasion in communications university of arizona
global campus persuasion outcomes assignment
Written for
Ashford University
UAGC
All documents for this subject (718)
Seller
Follow
helperatsof1
Reviews received
Content preview
COMM 223
Persuasion Outcomes Assignment 1
COM 223: Persuasion in Communications
University of Arizona, Global Campus
Persuasion Outcomes Assignment 1
The purpose of this paper is to discuss how persuasion can be used in the advertising
campaign of a new and innovative automotive vehicle, the solar car. The new solar-powered
vehicle uses solar panels as the roof of the vehicle. I will explain how the marketing campaign of
this new vehicle line will attempt to impact the three outcomes of persuasions: affective,
behavioral, and cognitive.
It is essential to take care of our environment and protect valuable resources. The new
vehicle is emission-free and uses newly discovered, cutting-edge solar. This new line of cars is
the first of its kind and most environmentally friendly vehicle ever created. We will use several
marketing campaigns, one being a “save the earth” campaign to appeal to an audience that cares
about their environmental impact. We will be an official partner to the World Wildlife
Foundation, giving 2% of all profits to save endangered species and wildlife habitats. This
campaign will include video commercials showing both all-wheel-drive vehicle models driving
through various terrains and being used for expeditions to protect wildlife. The videos will be
used for television and different social media platforms. We will have print ads distributed at the
local zoos, public parks, schools, and wildlife parks. We will measure our success by the number
of vehicles sold and through a buyer questionnaire. The advertisements platforms will display
how our new all-terrain vehicles can save the earth and the buyer's wallet.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller helperatsof1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.
