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Andrews Macejko CAREER CONNECTION Final Strategic Plan
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CAREER CONECTION: Final Strategic Plan 1CAREER CONNECTION: Final Strategic Plan
Patricia Andrews Macejko
BUS/475
Professor Juan Salazar
June 6, 2016
,CAREER CONECTION: Final Strategic Plan 2
Table of Contents
Executive Summary 4
Strategic Plan Part 1: New Business Division; Vision, Mission, and Value Proposition 5
New Division 5
Customer Needs and Competitive Advantage 5
Competitive Advantage, Product Differentiation 6
Vision Statement 7
Alignment with Company Mission and Vision Through Strategic Direction 7
Guiding Principles and Values 8
Strategic Plan Part 2: SWOT Analysis 8
Legal / Regulatory Considerations 9
Internal Forces 10
Adaptation to Change 11
Supply Chain 11
SWOT Analysis 12
Hypothesis – Internal Environment 14
Strategic Plan Part 3: Balanced Scorecard and Communication Plan 15
Business Model and Strategic Plan Part 3 15
Balanced Scorecard 15
Shareholder Value or Financial Perspective 16
Customer Value Perspective 17
Balance Scorecard 18
Learning and Growth (Employee) Perspective 19
, CAREER CONECTION: Final Strategic Plan 3
Communication Plan 20
Strategic Plan Part 4: Strategies and Tactics 21
Marketing Strategies and Tactics 21
Information Technology Strategies and Tactics 22
Methods to Monitor and Control your Proposed Strategic Plan 22
Ethical Issues faced by the Organization 23
Legal and Regulatory Issues faced by the Organization 23
Corporate Social Responsibility 24
Corporate Citizenship 24
Possible Implications of the Triple Bottom Line 25
Conclusion 26
References 27
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