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BUS 475 Final Business Model and Strategic Plan
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BUS 475 Final Business Model and Strategic Plan
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Final Business Model and Strategic Plan 1Final Business Model and Strategic Plan
NAME
BUS/475
DATE WEEK 5
TEACHER
Table of Contents
I. Page 3-6: Introduction / Executive Summary
II. Page 7-10: Existing Business or New Business Division; Vision, Mission, and Value Proposition
, Final Business Model and Strategic Plan 2
III. Page 10-12: SWOTT Analysis – Internal and External Environmental Analysis; Supply and Value
Chain Analysis
IV. Page 13-18: Assumptions, Risk, and Summary of Strategic Objectives; Balanced Score Card and
its impact on stakeholders; the Communication Plan
V. Page 19: Conclusion
VI. Page 20: References
, Final Business Model and Strategic Plan 3
Final Business Model and Strategic Plan
A company strategic plan and business model is pivotal to their success, and a business vision,
mission, and values are aligned with the model and plan as well. The strategies and objectives that
are created are based on outcome of the company SWOTT, Balanced Scorecard, and
Communication plan. With all of these factors collaborating together a company is able implement
strategies that can complete any goal set by the firm. Anytime Fitness is an established company
that would like to strengthen their global reach and further expand to fulfill their statement, and new
division is a great opportunity for the company to achieve this goal. The business model and
strategic plan for new division provides a great plan for successful implementation into Anytime
Fitness operations.
A market analysis was conducted, and the Information that was collected about the new
division, the completion was analyzed, and the customer expectations of the service were
researched. The market analysis revealed that the marketing service on websites that are heavily
populated with consumers looking to discover new information such as Google and Yahoo, and also
targeting popular social media sites like Facebook and Twitter. The strategy will increase Anytime
Fitness market share, which should yield more profits for the company. The Technology strategy is
based on the fact that there is no program like the virtual personal trainer, and it is difficult program
to replicate. Which give the company a main competitive advantage, and Anytime Fitness with the
creation of this new division will be leader in innovation. This division is its convenience because
members can choose to work out from their home, which mean no need to get all dress up, seeing as
the instructor is a virtual character. Members that work out at the gym, but they would like a plan in
place if something comes up and causes them to miss their session can benefit from this program as
well. The convenience of this service tying in with the fact the gym locations staying open 24/7
creates a significant competitive advantage. The strategy will also provide the exercises that are
determined by the health of your body not the what the trainer believe is right like the other
companies, which ensure that customers will not have to deal with doing the wrong exercise for
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