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BUS 475 Final Strategic Plan
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BUS 475 Final Strategic Plan
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1CAREER CONNECTION: Final Strategic Plan
BUS/475
February 20, 2017
Dr. Sarita Wesley
, 2
Table of Contents
Page 3-7: Executive Summary
Page 7-12: Existing Business or New Business Division; Vision, Mission, and Value
Proposition
Page 12-16: SWOTT Analysis – Internal and External Environmental Analysis; Supply and
Value Chain Analysis
Page 16-21: Assumptions, Risk and Change Management Plan; Summary of Strategic
Objectives; Balanced Score Card and its impact on stakeholders; the
Communication Plan
Page 21-22: Conclusion
Page 23-25: Reference Page
, 3
CAREER CONNECTION: Final Strategic Plan
Executive Summary
It is vital that every organization is led by a clear and definite set of values that include
mission and vision to facilitate attainment of strategic goals. Growth or decline in any business is
the visible metrics that are determined by the robustness of the strategic plans. Strategic
choices have a significant impact on the stakeholders' interests in an organization, but it is
imperative that such choices should result in benefits. It follows that the strategic planning stage
should chart the strategic path that Apple Inc. should follow for the new division. The approach
taken in developing a strategic plan should be well-balanced to ensure that it attains the desired
level of success.
After the preparation of a SWOTT analysis as well as a balanced scorecard to
communicate the findings, the stakeholders will be empowered with information to determine
the success of the intended new division. Adherence to strategic planning ensures that required
metrics are established to facilitate attainment of set objectives. Thus, it is important to institute
stringent guidelines if the new division must compete in the highly competitive
telecommunications industry. The success of the final strategic plan is premised on the firm
foundation of the initial planning exercise. Using technological advancement that drives
innovation at Apple, the new division will be sure to have success in the market.
• Industry: Mobile Phone
• Product: fun products
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