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GLOBALIZATION

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BASIC AND EASY UNDERSTANDING ON THE CHAPTER OF GLOBALIZATION

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  • October 25, 2021
  • 16
  • 2021/2022
  • Class notes
  • Hartini husin
  • All classes
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Chapter 1
GLOBALIZATION

, International Business
International Business
Commercial transaction that crosses the borders of two or
more nations
Imports
Goods and services purchased abroad and brought into a
country
Exports
Goods and services sold abroad and sent out of a country

, Key Players in
International
Business
 Small and medium-sized companies - the use of modern
technology help to increase the competitiveness of the
SMEs in global market.
 Multinational corporation (MNC) - business that has
direct investments (in the form of marketing or
manufacturing subsidiaries) abroad in multiple countries
 Born global firm – a company that adopts a global
perspective and engages in international business from or
near its inception.

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