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Strategy FULL summary

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Full summary of the strategy book given in the first year of the bachelor International Business at Maastricht University (including diagrams and all terms)

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  • October 17, 2021
  • 21
  • 2020/2021
  • Summary
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Chapter 1: What is strategy?
Strategic Management: an integrative management field that combines
analysis, formulation, and implementation in the quest for competitive
advantage.
Strategy: the set of goal-directed actions a firm takes to gain and sustain
superior performance relative to competitors
Stakeholder Strategy: an integrative approach to managing a diverse set of
stakeholders effectively in order to gain and sustain competitive advantage
Stakeholder Impact
Analysis: provides a
decision tool with
which strategic
leaders can recognise,
prioritise and address
the needs of different
stakeholders (5 step-
process and focuses
on power, legitimacy,
and urgency)
Corporate Social
Responsibility: framework
to recognize and address
expectations that society
has of a business
(Philanthropic: voluntarily
giving back to society)

AFI Strategy Framework:
Analysis:
 Strategic leadership & the strategy process: What roles do strategic
leaders play? How do they shape vision, mission and values? How does
strategy come about? What process for creating strategy should strategic
leaders put in place?
 External analysis: What effects do forces in the external environment
have on the firm’s potential to gain/sustain competitive advantage?
 Internal analysis: What effects do internal resources, capabilities and
core competencies have on the firm’s potential to gain/sustain C.A.?

,  Competitive advantage, Firm performance & Business models: How
does the firm make money? How can we measure C.A.?
Formulation:
 Business strategy: How should a firm compete: cost leadership,
differentiation, value innovation?
 Corporate strategy: Where should a firm compete: industry, markets,
and geography?
 Global strategy: How and where should a firm compete: local, regional,
national, international?
Implementation:
 Organisational design: How should the firm organise to turn the
formulated strategy into action?
 Corporate Government and Business Ethics: What type of corporate
government is most effective? How does the firm anchor strategic
decisions in business ethics?
Chapter 2: Strategic Leadership – Managing the Strategy Process
Strategic Leadership: executives’ use of power and influence to direct the
activities of others when pursuing an organisation’s goal
Upper-Echelons Theory: a conceptual framework that views organisational
outcomes as reflections of the values of the members of the top management

, Vision: what an organisation ultimately wants to accomplish; captures the
company’s aspiration (what it wants to be)
Mission: description of what an organisation actually does, the products and
services it plans to provide, and the markets in which it will compete (how it
will accomplish its vision)
Top-Down Strategic Planning: a rational, data-driven strategy process through
which top management attempts to program future success
Scenario Planning: strategy planning activity in which top management
envisions different what-if scenarios to anticipate plausible futures in order to
derive strategic responses
Strategy as
Planned
Emergence: (see
graph on the right)
Dominant Strategic
Plan: the strategic
option that top
managers decide
most closely
matches the current
reality and which is
then executed
Serendipity: describes random events, pleasant surprises, and accidental
happenstances that can have a profound impact on a firm’s strategic initiatives
Planned Emergence: strategy process in which organisational structure and
system allow bottom-up strategic initiatives to emerge and be evaluated and
coordinated by top management
Theory of Bounded Rationality: satisfice rather than optimise due to
limitations in rationality and time available
Cognitive Bias: obstacles in thinking that lead to systematic errors in our
decision making and interfere with our rational thinking
Escalating Commitment: an individual or group faces increasingly negative
feedback regarding the likely outcome from a decision, but continues to invest
resources and time in that decision, often exceeding their earlier commitments

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