, Key Outcomes Internal Analysis.........................................................................................................................5
Vision..............................................................................................................................................................5
Mission...........................................................................................................................................................5
Long term goals..............................................................................................................................................5
Objectives.......................................................................................................................................................5
Strategies........................................................................................................................................................6
Business Model...............................................................................................................................................6
Summarised Financial Analysis...........................................................................................................................6
Strategic Capabilities......................................................................................................................................7
Key Outcomes External Analysis.........................................................................................................................8
PESTEL Analysis...................................................................................................................................................8
Political.......................................................................................................................................................8
Economical.................................................................................................................................................8
Social..........................................................................................................................................................8
Technological..............................................................................................................................................9
Environmental............................................................................................................................................9
Legal...........................................................................................................................................................9
Five Forces Analysis..........................................................................................................................................10
Analysis of the Markets & Competitor(s): Market Segments & Strategic Group..........................................11
Strategic Group.........................................................................................................................................11
Market Segment.......................................................................................................................................11
Evaluation of Opportunities and Threats External Environment..............................................................12
TOWS Matrix....................................................................................................................................................13
SFA Matrix........................................................................................................................................................14
Suitability......................................................................................................................................................14
Feasibility......................................................................................................................................................20
Evaluation.....................................................................................................................................................20
Impact Strategic Option....................................................................................................................................21
Lemon Tree Hotels........................................................................................................................................21
Impact on Vision.......................................................................................................................................21
Impact on Mission....................................................................................................................................21
Impact on Long Term Goals......................................................................................................................21
Impact on Objectives................................................................................................................................21
Impact on Business Model........................................................................................................................21
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