100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Summary MKTG201 Assignment 1.docx MKTG201 Advertisements and Marketing American Public University MKTG201, Fundamentals of Marketing Advertisements and Marketing When a company is advertising its product, they are relaying a message and broadcasting it$7.49
Add to cart
Summary MKTG201 Assignment 1.docx MKTG201 Advertisements and Marketing American Public University MKTG201, Fundamentals of Marketing Advertisements and Marketing When a company is advertising its product, they are relaying a message and broadcasting it
1 view 0 purchase
Course
UAGC
Institution
Ashford University
MKTG201 Assignment MKTG201 Advertisements and Marketing American Public University MKTG201, Fundamentals of Marketing Advertisements and Marketing When a company is advertising its product, they are relaying a message and broadcasting it to their audience to purchase this product. When ...
mktg201 assignment 1docx mktg201 advertisements and marketing american public university mktg201
fundamentals of marketing advertisements and marketing when a company is advertising its pr
Written for
Ashford University
UAGC
All documents for this subject (718)
Seller
Follow
helperatsof1
Reviews received
Content preview
MKTG201
Advertisements and Marketing
American Public University
MKTG201, Fundamentals of Marketing
Advertisements and Marketing
When a company is advertising its product, they are relaying a message and broadcasting
it to their audience to purchase this product. When making an ad, there are different components
at work, creating, communicating, delivering, and the four P’s approach (product, promotion,
place, and price). Two advertisements that are well known are Budweiser and Dunkin’ Donuts,
and they both draw in similar audiences but with different messages and products. While both
advertisements may different with exactly what the consumer needs, they may be what they
want, and with enough advertising and convenience, the consumer is tempted to buy. When
marketing an ad, as a consumer, we look for something eye-catching, if it is something we need
or want, if it relays a message we can relate to, and if the price and convenience are there,
consumers are more tempted to buy this product.
Creating, communicating, and delivering are vital components when it comes to
marketing. While these terms are like the four Ps, product, promotion, place, and price, they are
quite different since the four Ps are nouns. The four Ps were introduced in the 1950s and were
the traditional marketing approach and focuses on delivering value to its customers and keeping
their customer's content. According to Suarez-almazor(2011):
As in traditional marketing, the development and implementation of social marketing
programs is based on the four P's: product, price, place, and promotion, but it also
incorporates the partnership and participation of stakeholders to enhance public health
and engage policymakers (para. 1).
The value approach to marketing, creating, communicating, delivering, and exchanging, is all
verbs and focuses on creating the product.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller helperatsof1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.
