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Lecture notes MAC2602 - Principles Of Strategy, Risk & Financial Management Techniques (Mac2602) Principles of Management, ISBN: 9780998625775
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Class notes introduction to management Principles of Management, ISBN: 9789381159422
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Class notes introduction to management Principles of Management, ISBN: 9789381159422
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MANACC2-2(Alligned With MAC2602)
Semester 2
2020
Course Notes
LECTURER
Reeva Morar
reevam@ebs.co.za
ACADEMIC HEAD
Sharon Eckert
sharone@ebs.co.za
Sandton City Office Towers, Mezzanine Level, 83 Rivonia Road, Sandhurst, 2196
• www.ebs.co.za • +27 11 038 5300
These are property of Edge Business School
No Copying or Distributing of any kind is permitted
©Edge | MANACC2-2 | Lecturer: Reeva Morar |Date: 2020
,
,
, TOPIC 1:
DEVELOPMENT OF THE ORGANISATION’S STRATEGY
Study unit 1 - Defining concepts
Mission
The Mission statement defines the core purpose, by broadly stating the reasons why the
organisation exists. It does not contain numbers, targets or a time limit (Responsibility of the
top management)
Characteristics: Benefits:
Inspires change Describes what the organisation is about
Long term Reveals the area in which they are operating
Easy to understand Provides direction
Enables communication of common culture
Core values
The principles that guides an organisation by describing how every employee is expected to
behave.
It should be visible in the day to day behaviour of employees.
1
MANACC2-2
© Edge Business School
CONTENT UNIT 1 – DEVELOPMENT OF THE ORGANISATION’S STRATEGY
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