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Summary Unit II Essay.docx (2) Monster Energy Drink Monster Energy Drink Unit II Essay Columbia Southern University MBA 6301 Business Ethics Many Americans today enjoy the taste of caffeinated beverages that help get them through the day. Whether $7.49   Add to cart

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Summary Unit II Essay.docx (2) Monster Energy Drink Monster Energy Drink Unit II Essay Columbia Southern University MBA 6301 Business Ethics Many Americans today enjoy the taste of caffeinated beverages that help get them through the day. Whether

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Unit II E (2) Monster Energy Drink Monster Energy Drink Unit II Essay Columbia Southern University MBA 6301 Business Ethics Many Americans today enjoy the taste of caffeinated beverages that help get them through the day. Whether they choose to drink coffee or tea, sometimes it may ...

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  • July 30, 2021
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Monster Energy Drink

Monster Energy Drink

Unit II Essay

Columbia Southern University

MBA 6301 Business Ethics



Many Americans today enjoy the taste of caffeinated beverages that help get them through

the day. Whether they choose to drink coffee or tea, sometimes it may not be enough resulting in

caffeine crashes during mid-day. Energy drink companies have come up with a stimulant energy

drink that have given consumers a revolutionary breakthrough. Monster Energy in particular, has

created an innovative energy drink that helps the consumer obtain longer amounts of energy

throughout the day, with very little crashing. However, many studies have proven that their products

have been responsible for liver damage and many other health concerns that have occurred, They

refused to take accountability for their product. In this assignment, I will be addressing Monster

Energy's products and many issues that have occurred associated with their drinks. I will also

identify certain perceptions in terms of cultural backgrounds and their influential status regarding

Monster Energy Drink (MED).

Ethical dilemma associated with the production and distribution of Monster Energy Drink


MED is an energy drink that has been around since the early millennium. Their major

competitor, Red Bull, is the number one energy drink on the market. Monster Energy Drink has

sponsored many sporting events, such as BMX motocross, skateboarding, NASCAR, and many

others, to say the least. Their infamous logo is hard to forget, as it is posted everywhere as a part of

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