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Summary MHA 506 Week 3 BCG Growth .docx MHA 506 BCG Growth-Share Matrix and GE/McKinsey Nine Cell Matrix MHA 506/Ethical Marketing: The New Health Care Economics The BCG Growth-Share Matrix associates itself with GE/McKinsey Nine Cell Matrix in a plan of $7.49   Add to cart

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Summary MHA 506 Week 3 BCG Growth .docx MHA 506 BCG Growth-Share Matrix and GE/McKinsey Nine Cell Matrix MHA 506/Ethical Marketing: The New Health Care Economics The BCG Growth-Share Matrix associates itself with GE/McKinsey Nine Cell Matrix in a plan of

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MHA 506 Week 3 BCG Growth .docx MHA 506 BCG Growth-Share Matrix and GE/McKinsey Nine Cell Matrix MHA 506/Ethical Marketing: The New Health Care Economics The BCG Growth-Share Matrix associates itself with GE/McKinsey Nine Cell Matrix in a plan of action that approaches well thought out bus...

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  • July 3, 2021
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MHA 506

BCG Growth-Share Matrix and GE/McKinsey Nine Cell Matrix


MHA 506/Ethical Marketing: The New Health Care Economics



The BCG Growth-Share Matrix associates itself with GE/McKinsey Nine Cell Matrix

in a plan of action that approaches well thought out business elements. The GE/McKinsey

Nine Cell Matrix model serves to enhance the BCG model in a variety of ways. The BCG

Matrix utilizes the increasing market rate as a substitute for industry captivation and affiliated

market share as a replacement for the stability of the business portion. The GE/McKinsey

Matrix organizes cases as the corporation allurement and employment unit strength. Success

requires a balance of conventional challenges and new marketing strategies to keep the

competitive forces in equilibrium (Rajagopal, 2012).




BCG Growth-Share Matrix

The BCG Growth-Share Matrix outlines their leadership by quadrants designated as

Stars, Question Marks, Cash Cows and Dogs (Walker & Becker, 2010). Powerful bankroll

businesses would be considered Cash Cows and an example of this would be Oncologist and

their respective services. Star areas where top magnification with a superior market share,

areas of decreased revenue and Question Marks and Dogs can be referenced as slow growth

and low market share areas. The four cells utilized by BCG Growth-Share Matrix model

affords preferable perception of business components positioned in the matrix. This detaches

the invest and deprive cells that are too close in proximity to others in the same matrix.

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