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BUAD 3010 Exam and quizes Latest 2021
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BUAD 3010 Exam and quizes BUAD 3010 Exam and quizes BUAD 3010 Exam and quizes
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Prepared by: Derek Tai 1 of 2709 12/11/2010 Quiz 1 View Results When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia. Student response: Percent Value Correct Response Student Response Answer Choices 100.0% a. false 0.0% b. true Score:.67 Question 2 (0.67 points) ________ is the act of obtaining a desired object from someone by offering something in return. Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. A value proposition 100.0% b. Exchange 0.0% c. Bribery 0.0% d. Value 0.0% e. Donation Score:.67 ( Question not answered. ) Question 3 (0.67 points) According to the simple five -step model of the marketing process, a company needs to ________ before designing a customer -driven marketing strategy. Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. determine how to deliver superior value 0.0% b. build profitable relationships with customers 0.0% c. use custom er relationship management to create full partnerships with key customers 100.0% d. understand the marketplace and customer needs and wants 0.0% e. construct key components of a marketing program Score:.67 ( Question not answered. ) Question 4 (0.67 points) Some fast -food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast -food restaurants overlook the ________ philosophy. Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. marketing concept 0.0% b. product concept 0.0% c. production concept 100.0% d. societal marketing concept 0.0% e. selling concept Score:.67 ( Question not answered. ) Question 5 (0.67 points) Afia, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm's least profitable but loyal customers. She is also examining methods for "firing" customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong? Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. butterflies 0.0% b. true friends 0.0% c. strangers 100.0% d. barnacles 0.0% e. short -term customers Score:.67 ( Question not answered. ) Question 6 (0.67 points) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. Marketing is the creation of value for customers. 0.0% b. Marketing is managing profitable customer relationships. 100.0% c. Selling and advertising ar e synonymous with marketing. Prepared by: Derek Tai 2 of 2709 12/11/2010 0.0% d. Marketing involves satisfying customers' needs. 0.0% e. Marketing is used by for -profit and not -for-profit organizations. Score:.67 ( Question not answered. ) Question 7 (0.67 points) According to manage ment guru Peter Drucker, "The aim of marketing is to ________." Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. create customer demands 0.0% b. identify customer demands 100.0% c. make selling unnecessary 0.0% d. set realistic customer expectations 0.0% e. sell products Score:.67 ( Question not answered. ) Question 8 (0.67 points) A church targeting different demographic groups to increase attendance is an example of ________. Student respo nse: Percent Value Correct Response Student Response Answer Choices 0.0% a. for-profit marketing 100.0% b. not-for-profit marketing 0.0% c. mindless marketing 0.0% d. ethics in marketing 0.0% e. societal marketing Score:.67 ( Quest ion not answered. ) Question 9 (0.67 points) Market offerings are limited to physical products. Student response: Percent Value Correct Response Student Response Answer Choices 100.0% a. false 0.0% b. true Score:.67 ( Question not answere d.) Question 10 (0.67 points) Which of the following phrases reflects the marketing concept? Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. The supplier is king. 0.0% b. Marketing should be viewed as hunt ing and not gardening. 0.0% c. This is what I make, won't you please buy it? 100.0% d. This is what I want, won't you please make it? 0.0% e. none of these Score:.67 ( Question not answered. ) Question 11 (0.67 points) Two important que stions underlying marketing strategy are "Who is our target market?" and "What's our value proposition?" Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. false 100.0% b. true Score:.67 ( Question not answered. ) Question 12 (0.67 points) Selling is managing profitable customer relationships. Student response: Percent Value Correct Response Student Response Answer Choices 100.0% a. false 0.0% b. true Score:.67 ( Question not answered. ) Question 13 (0.67 points) The selling concept holds that consumers will not buy enough of the firm's products unless it undertakes a large -scale selling and promotion effort. Student response: Percent Value Correct Response Student Response Answer Cho ices 0.0% a. false 100.0% b. true Prepared by: Derek Tai 3 of 2709 12/11/2010 Score:.67 ( Question not answered. ) Question 14 (0.67 points) ________ is the set of actual and potential buyers of a product. Student response: Percent Value Correct Response Student Response Answer Cho ices 100.0% a. A market 0.0% b. An audience 0.0% c. A group 0.0% d. A segment 0.0% e. An exchange Score:.67 ( Question not answered. ) Question 15 (0.67 points) Selecting which segments of a population of customers to serve is cal led ________. Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. market segmentation 0.0% b. positioning 0.0% c. customization 100.0% d. target marketing 0.0% e. choosing a value proposition Score: .67 ( Question not answered. ) Chapter 1 Quiz User ID: cliu6 Attempt: 1 / Unlimited Out of: 10.05 Started: September 3, 2010 12:18am Finished: September 3, 2010 12:29am Time spent: 11 min. 41 sec. Question 1 (0.67 points) The art and science of choosing target markets and building profitable relationships with them is called ________. Student response: Percent Value Correct Response Student Response Answer Choices 100.0% a. marketing management 0.0% b. positioning 0.0% c. segmentation 0.0% d. selling 0.0% e. societal marketing Score: .67 Question 2 (0.67 points) Marketing management is interested in serving all customers in every way to remain competitive in today's markets. Student respons e: Percent Value Correct Response Student Response Answer Choices 100.0% a. false 0.0% b. true When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia. Score: 0..67 Quest ion 3 (0.67 points) When marketers set low expectations for a market offering, they are most likely to run the risk of which of the following? Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. disappointing loy al customers Prepared by: Derek Tai 4 of 2709 12/11/2010 0.0% b. decreasing customer satisfaction 100.0% c. failing to attract enough customers 0.0% d. failing to understand their customers' needs 0.0% e. incorrectly identifying a target market Score: .67 Question 4 (0.67 points) It is most accurate to say that today almost every company, small and large, is affected in some way by which of the followin g? Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. the societal marketi ng concept 0.0% b. customer relationship management 100.0% c. global competition 0.0% d. not-for-profit marketing 0.0% e. customer -generated marketing Score: .67 Question 5 (0.67 points) Elisandra, a marketing manager at a regional chain restaurant, has decided to create a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page. Elisandra's plan is an example of ________. Student response: Perc ent Value Correct Response Student Response Answer Choices 100.0% a. consumer -generated marketing 0.0% b. partner relationship management 0.0% c. customer lifetime value 0.0% d. community development around a brand 0.0% e. share of custome r Score: .67 Question 6 (0.67 points) Consumer research, product development, communication, distribution, pricing, and service are all most accurately described a s core ________ activities. Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. exchange 100.0% b. marketing 0.0% c. management 0.0% d. production 0.0% e. customer relationship management Score: 0..67 Question 7 (0.67 points) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? Student response: Percent Value Correct Response Student Response Answer Choices 0.0% a. Marketing is the creation of value for customers. 0.0% b. Marketing is managing profitable cu stomer relationships. 100.0% c. 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