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Summary Week2 Essay 2 NEW.docx ENGL 135 Seth Godlin: How to get your ideas to spread DeVry University ENGL135: Advanced Composition Introduction Seth Godlin who is motivational speaker, marketer and author has given his TED talk on How to get your ideas to $7.49
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Summary Week2 Essay 2 NEW.docx ENGL 135 Seth Godlin: How to get your ideas to spread DeVry University ENGL135: Advanced Composition Introduction Seth Godlin who is motivational speaker, marketer and author has given his TED talk on How to get your ideas to
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Week2 Essay 2 NEW.docx ENGL 135 Seth Godlin: How to get your ideas to spread DeVry University ENGL135: Advanced Composition Introduction Seth Godlin who is motivational speaker, marketer and author has given his TED talk on How to get your ideas to spread. Basically, in his TED talk he has pr...
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ENGL 135
Seth Godlin: How to get your ideas to spread
DeVry University ENGL135:
Advanced Composition
Introduction
Seth Godlin who is motivational speaker, marketer and author has given his TED talk
on How to get your ideas to spread. Basically, in his TED talk he has provided several
examples on how bad to bizarre ideas has become more successful then the boring ones.
There are multiple ways to market your product, but the most efficient way is to target a
specific people who really cares about your idea and are capable to spreading your words to
others. As per Godlin talk there are several examples of failures and successes throughout the
world and most successful once were a failure during their initial phase of marketing. He has
also talked about what kind of audience a marketer/innovator have to target in order to get it
out to public. In this essay I will be providing his vision on how ideas to spread works for
your innovation and how to get it rolling out for people to adopt.
Topic, Angle, Purpose
Seth Godlin has generally started his presentation by giving the example of Sliced
Bread invention. The way a guy named Ottor Rohwedder invented the Sliced bread, but
nobody knew it until the next 15 years, it became a biggest failure. Sliced bread became
popular after wonder started the sliced bread. I think the point here is that what we are living
right now is the sense of ideas and every innovation can become successful only after it
, becomes publicly acceptable. Even I think every innovation is a innovation after people starts
adopting it and using it.
Godlin talks about how TV and media industries has made it more easily to spread the
ideas. As well as, now a day’s internet and social media is the easiest medium to sell your
ideas and define it as a part of human comfort and luxury. In this Essay, I would like to
express my own feeling on what are the best approach to spread your ideas.
The argument Godlin wants to put here is that every innovation needs a break to come
to the market but before it gets it success it need to meet to the right people who can support
and understand the ideas. Well, generally it’s difficult just spending tons of money in the
marketing but without knowing what your audience will be. The audience type matters a lot
during initial phase of innovation becomes public. People who really cares about the certain
product available in the market makes the difference. Godlin’s main goal is to have his
audience understand the same aspect of what spreading the idea means.
Rhetorical Situation
In the TED talk, Godlin is targeting certain type of people who has the interest in
getting to know about new innovation and who can generally speak about getting the idea of
somebody out to their friends and family. Marketing persons and advertisers should be the
one who needs to listen to Godlin’s TED talk here. It will make a real difference if you know
what the criteria and audience you need to consider to make you product a success. Godlin
Gives out several example of failure marketing vs successful marketing.
Well, there is magazine called ‘Hydrate’ which is about 180 pages about water.
Which contains ads about water, article about water and pictures about water. The main
purpose of this magazine is not something to tell people what they already know but provide
a platform to the writers and innovator to share their innovation and ideas about water. I think
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