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Summary module6.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketing Management Q1. Explain your pricing strategy (penetration, skimming, competitor-based). (Ch.11) The pricing strategy that would prove effective would be a combi$7.49
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Summary module6.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketing Management Q1. Explain your pricing strategy (penetration, skimming, competitor-based). (Ch.11) The pricing strategy that would prove effective would be a combi
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BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketing Management Q1. Explain your pricing strategy (penetration, skimming, competitor-based). (Ch.11) The pricing strategy that would prove effective would be a combined use based on the product offered. Being that Motorola ...
module6docx busi 520 motorola mobility liberty university busi 520 strategic marketing management q1 explain your pricing strategy penetration
competitor based ch11 the pricing
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BUSI 520
Motorola Mobility
Liberty University
BUSI 520: Strategic Marketing Management
Q1. Explain your pricing strategy (penetration, skimming, competitor-based). (Ch.11)
The pricing strategy that would prove effective would be a combined use based on the
product offered. Being that Motorola was one of the first on the market with folding phones, they
are a hot commodity. Due to the Motorola Razr’s heritage, it is seen as a high-end product.
“When the Motorola RAZR was first introduced, it sold for around 500 dollars despite the fact
that it had functionality similar to other phones which sold for much less” (Samuel Sale et al.,
2017, p. 240) Therefore, for the high-end devices, such as the Motorola Razr, a price skimming
strategy would be most effective. For all other devices, a competitor-based strategy would be the
most effective. This would allow the marketing team to price all other devices slightly lower than
competitors to stay a main contender in the more secure avenue of cellular telephone sales.
Q2. Discuss various pricing tactics that have or would prove effective in stimulating sales.
(Ch.11)
The two pricing tactics that would prove the most effective are prestige pricing and
product line pricing. The prestige pricing calls back to the price skimming strategy with the
Motorola Razr. It has a history built up and consumers would be willing to pay a premium for the
revitalized technology. The product line pricing refers to the availability of various phone
“families”. For example, Motorola categorizes their phones by Motorola One, Moto E, and Moto
G phone families. The distinct grouping of devices into families would build loyalty not just to
Motorola, but specifically to a phone family. Or, it could allow the consumer to explore another
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