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Summary IOF1.docx BUSI 520 The Great Faith in Burgers and Fries Liberty University BUSI 520: Strategic Marketing Management Character is a human quality that is spoken about all too little in todays society. However, everyone and everything has a distinct
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IOF BUSI 520 The Great Faith in Burgers and Fries Liberty University BUSI 520: Strategic Marketing Management Character is a human quality that is spoken about all too little in todays society. However, everyone and everything has a distinct character. From humans to animals, even the clothe...
iof1docx busi 520 the great faith in burgers and fries liberty university busi 520 strategic marketing management character is a human quality that is spoken about all too little in todays so
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BUSI 520
The Great Faith in Burgers and Fries
Liberty University
BUSI 520: Strategic Marketing Management
Character is a human quality that is spoken about all too little in todays society. However,
everyone and everything has a distinct character. From humans to animals, even the clothes we
wear and the cars we drive can exude a certain amount of character. Yet, one aspect of character
that we don’t often see is the character that businesses and organizations choose to portray. One
such business with exponential character is a fast-food chain that rapidly grew to be a west coast
sensation, In N Out Burger.
In N Out Burger is an iconic, beloved food chain all along the west coast of the United
States. Yet beyond the “animal style” French fries and multibillion dollar franchise, there is a
distinct character that they have established for themselves. The biggest proponent of their
character is the utilization of Bible verses sprinkled across their merchandise. Lynsi Synder, the
current Chief Executive Officer of In N Out Burger, was a chief proponent of the Bible verses on
their merchandise. However, she was not where the Bible verses originated. In an interview with
The Christian Post Snyder stated, “It was my uncle Rich who put the Bible verses on the cups
and wrappers in the early ‘90s, just before he passed away. He had just accepted the Lord and
wanted to put that little touch of his faith on our brand.” (2019). This distinct Christian character
that the company has become known for came from a longstanding faith that has served as the
foundation of the company.
Through researching In N Out’s history, a solid foundation of faith seems to be recurring
theme. Countless family members in the In N Out lineage dealt with drug or alcohol abuse,
including Lynsi’s father, who served as chairman for six years. Their faith has been on show for
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