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Summary BUSI 411 Group Draft 2.docx BUSI 411 €“ D10 Group Case Study BUSI 411 €“ D10 Introduction Wegmans is a supermarket chain that has a very strong reputation for having high quality products and excellent service. Wegmans operates around 100 stores, ma $7.49   Add to cart

Summary

Summary BUSI 411 Group Draft 2.docx BUSI 411 €“ D10 Group Case Study BUSI 411 €“ D10 Introduction Wegmans is a supermarket chain that has a very strong reputation for having high quality products and excellent service. Wegmans operates around 100 stores, ma

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BUSI 411 Group Draft BUSI 411 €“ D10 Group Case Study BUSI 411 €“ D10 Introduction Wegmans is a supermarket chain that has a very strong reputation for having high quality products and excellent service. Wegmans operates around 100 stores, mainly located in New York. Many of the stor...

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  • May 17, 2021
  • 9
  • 2020/2021
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BUSI 411– D10
Group Case Study

BUSI 411– D10


Introduction

Wegmans is a supermarket chain that has a very strong reputation for having high quality

products and excellent service. Wegmans operates around 100 stores, mainly located in New

York. Many of the stores are superstores with 500 to 600 employees. Wegmans is different from

most supermarkets because it has special features like a full-service deli, fisherman’s

wharf, large bakery section, produce sections, pharmacy, card shop, Olde World Cheese section,

and floral shops. Quality and customer satisfaction are very important to Wegmans. Wegmans

trains new employees on how to provide good customer service and why it is important.

Wegmans also checks and maintains their product and service quality to try to have high

customer satisfaction. And if a customer is dissatisfied with something and returns it, Wegmans

offers the customer the choice of a replacement or refund. If the product they returned is a

Wegmans brand, it is sent to the test kitchen to be evaluated to try to determine the cause of the

problem and how to fix it. Wegmans also adopts new technologies to maintain a

competitive edge. Because of Wegmans’ dedication to quality and customer satisfaction, it has

been consistently ranked high on Fortune magazine’s list of the 100 Best Companies to Work

For (Stevenson, 2021).

Operations Management of Wegmans

Operations management is described as “the process that generally plans,

controls and supervises manufacturing and production processes and service delivery.

Operations management is important in a business organization because it helps effectively

manage, control and supervise goods, services and people” (exeed college, 2020).

, Wegman’s Food Markets have been known as a grocery store favorite in the United

States. With just climbing to 100 stores across the US, Wegmans has been known as a family

favorite for years. An article in Business Insider titled: “8 reasons why people are so obsessed

with Wegmans, according to stores super fans” Describes why the grocery stores beats out larger

grocery chains. Author Shoshy Ciment writes “The regional grocery chain has one of the most

loyal followings in retail, and even beat out Amazon and Costco as the most loved brand this

year” (Ciment, 2019). According to the Business Insider article Wegmans is able to compete

with larger scale grocery stores due to: customer service, selection, Wegmans-brand products,

quality, low prices, community engagement, store design, and personal store experience. These

are the main reasons Wegman loyalists choose to shop with the company instead of larger

grocery chains. Shoshy Ciment from Business Insider writes “When it comes to scale, Wegmans

is on the smaller side. Trader Joe’s has 488 stores across the US and Whole Foods has 500 stores

in North America and the United Kingdom. Wegmans just opened its 100th store in Raleigh and

broke records when more than 30,000 people came its opening day, the Raleigh News and

Observer reported” (Ciment, 2019). Wegmans’ ability of exceling in operations and the

understanding of the customer needs and wants is why the smaller scale grocery store beats

out large competitors. The company’s focus on customer service, planning, organizing,

supervising processes, and improvements for profitability help keep Wegmans on top.

Planning

Planning plays a huge role on why Wegmans has become so successful. “Wegmans has a

strong reputation for offering its customers high product quality and excellent service. Through

a combination of market research, trial and error, and listening to its customers, Wegmans has

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