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Unit 1 - AC2.2 Evaluate media in campaigns for change Essay
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Unit 1 - AC2.2 Evaluate media in campaigns for change Essay
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KeyEffectiveness of media used in campaigns for change words/Terminology
BLOGS LEAFLETS
An advantage of using a blog in a campaign is that anyone can The benefits of using leaflets in a campaign include: Event – a thing
set blogs up and they are free of charge. They also allow people - contact numbers or links to social media allow audiences to take
to express their views and opinions on different topics; as well further action,
that happens or
as containing up-to-date information and statistics that keep - they can include a lot of information, such as images, takes place,
content fresh and interesting. They can contain video links and - they do not rely on technology and are therefore accessible to all. especially one of
links to another website. importance.
a
However, a limitation with leaflets is that they may contain too much
Funding – money
vi
However, blogs are extremely hard to keep up-to-date and can information, so the reader may be reluctant to spend a long time
become quite time consuming. It is also becoming an out-of- reading one and therefore become dissuaded from being involved in provided,
date method as it can be more appealing to a younger audience. the campaign. In addition, leaflets may incur large printing costs but especially by an
Blogs only have a limited audience. can be easily ignored or thrown away. organization or
ed
TV ADVERTISING EVENT government, for a
Advertisements are usually a very effective use of moving An advantage of public events is that they may be shown on a news particular purpose.
ar
imagery and sometimes include music that fits the product or programme which increases publicity, allowing more people to become
the campaign. Additionally, they can make issues more aware of the campaign. Sometimes, an event may include a well-
Internet Troll
memorable for the audience by the use of celebrity known celebrity which then increases publicity further. – Someone who
sh
endorsement to seize their attention. Also, they will reach a intentionally upsets
wide audience, especially during prime-time slots. However, some things at the event may not go according to plan, for people on
example, less people turning up than expected; and they also need the Internet by
as
However, adverts can be extremely expensive to make, funding before the event even takes place, so there is a high risk of posting
potentially costing thousands, and this only increases if it is for a loss of money.
prime-time slot. Moreover, people can skip adverts they feel
inflammatory and
w
they do not want to watch or if they are not interested in the digressive,
content. Depending on the content of the advert, they can upset extraneous, or off-
younger viewers (depending on the campaign). topic messages in
m e
PUBLIC APPEARANCE MERCHANDISE an online communit
co rc
This method provides a personal approach and realistic touch to
campaigns. This in turn generates public support and interest.
The information will be informative and true to life.
The merchandise can contain the image linked to the campaign or
campaign logo, which in turn allows the wearer to provide further
publicity. Someone wearing the merchandise may also encourage
y.
Communication –
o. ou
others to do so too, thus increasing funding.
the imparting or
The weaknesses include a reluctance of some people to appear exchanging of
and speak in public. If they cannot generate interest and a However, a weakness of using merchandising is the risk of losing information by
er res
following, the campaign is unlikely to be successful. In addition, money if insufficient people purchase the items. Also, initial capital is speaking, writing,
people attending may not be supportive and may even be needed to initiate production of the items.
or using some
disruptive.
other medium.
SOCIAL NETWORKING
Effectiveness – the
se dy
When used for campaign purposes, social networking allows videos, information and other forms of communication to spread quickly and
reach a large audience. Approximately 2.3 billion people use social media, so a campaign on one of these platforms will raise a great deal degree to which
of awareness in a short space of time and in a very cost-effective way. something is
tu
successful in
However, hackers can get onto the network pages and alter information. There is also the possibility of internet trolls, who send upsetting
messages or try and deter the cause or purpose of the campaign.
producing a
ss
H
hi
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