Essay
Unit 16 Visual Merchandising Assignment 1 Explore how retail outlets apply VM and display techniques in line with legislation and safety
- Course
- Institution
in this document, i have completed all of the tasks p1.p2.p3.m2 and d2
[Show more]
Seller
Follow
kulvinderx
Content preview
River island use visual merchandising and display to help attract customers into buying theirproducts. An example of visual merchandizing that river island use is mannequins that are
placed around the shop where customers then walk around the shop to find outfits on them
that look nice the use of mannequins helps the customer see what the outfit would look like
on them therefore they are more likely to buy the clothes/products as they are visualising it
on themselves also putting the mannequins in the front window helps to reel in customers
as they are walking past the outfits may catch their eye and may want to look ion the store
because they like the look of the outfits in the shop window.
Product placement is vital for retailers, thinking about where products would be best placed
and have the most effective outcome is an important thing to think about as product
placement can determine whether a customer either comes in the shop or makes a
purchase
Advantages of mannequins Disadvantages of mannequins
The customer can see what the outfits look The mannequin may display someone who
like on the mannequin therefore they are is ‘slim’ so the customer shopping may not
then able to visualise how the outfit will have the same body type as the
look on them. mannequin.
It could potentially attract a lot more You may add way too many in shops there
customers if they were to have the should be a reasonable amount as you
mannequins int eh shop window as they don’t want a mannequin in your face every
may like the outfit on the mannequin, so time you turn it can take up a lot of room
they want to go into shops. within the shop.
You may get more sales as people may see Some mannequins can be expensive
the clothes on a mannequin and want to depending on where you buy the
pick it up and buy it whereas, if they saw it mannequins from so the shop may only
without the mannequin they are less likely have to get a few.
to make a purchase.
River island have a lot of customers come in day to
day therefore if the customers where to see clothes
on the mannequins they are more likely to buy it
while they are walking past as the positioning is the
most important aspect as the position could
potentially lose sales if not put into the right
position
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller kulvinderx. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.59. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76658 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now