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unit 16 assignment 2 p3.p4.m2 and d2 psychological and technological factors (distinction) used in two contrasting retailers: lush and pandora$11.16
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unit 16 assignment 2 p3.p4.m2 and d2 psychological and technological factors (distinction) used in two contrasting retailers: lush and pandora
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Course
Unit 16 - Visual Merchandising
Institution
PEARSON (PEARSON)
in this presentation, I have done p3, p4, m2, and the distinction task in this presentation I talk about the psychological and technological techniques that are used in two different retailers the two I chose were lush and pandora I had achieved a distinction in this assignment.
, Psychological techniques used in pandora and lush
In this part of my presentation I am going to be assessing the
psychological techniques which are used within pandora and lush. A l
of organisations use psychological techniques to attract customers in
visiting the store in the first few slides I will be talking about the 5
senses (hearing/sound , smell, touch, sight, ) the 5 senses are what
every human being has and uses when visiting a store they will use at
least 4 of the senses depending on the store therefore stores using
senses helps to generate sales just like lush which use the main sense
smell the strong smell of the fresh products inside there store helps
them to sell there products as customers stay there for longer and yo
are able to smell it while walking past the store so it drags you in.
, Lush: Smell
Lush use one of the main sensory (smell) to attrac
there customers into coming into the store and
purchasing products the use of strong and bold sm
helps to get customers visiting there stores. Within
every lush store there are products that are displa
which customers are able to test out by doing so t
customer is able to get the full experience of the
product. The smell of the shop also helps to get
customers feeling the product and generating feel
when they smell the products they get a sense of
happiness. Lush have a distinctive smell in every sh
this is because which ever store you walk into you
to think about the last time you went into store.
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