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Summary Netflix Globalization and Research Information WK4 DAT565 MJW.doc DAT/565 Netflix Globalization and Research DAT/565 Netflix Globalization and Research Netflix started out in the U.S. in 1997 as a DVD only company that their consumers could watch a
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Netflix Globalization and Research Information WK4 DAT565 MJW.doc DAT/565 Netflix Globalization and Research DAT/565 Netflix Globalization and Research Netflix started out in the U.S. in 1997 as a DVD only company that their consumers could watch any movies listed on their website. From 1997...
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DAT/565
Netflix Globalization and Research
DAT/565
Netflix Globalization and Research
Netflix started out in the U.S. in 1997 as a DVD only company that their consumers
could watch any movies listed on their website. From 1997 to 2006 Netflix used algorithms
that helped the company understand their consumers’ viewing habits. With that information the
company can see what types of shows or movies consumers like to watch, when they like to
watch, what device they are using to watch the movies on and how often they were watching
with the algorithm form Cinematch (“How Netflix Became a $100 Billion Company in 20
Years”, n.d.). Therefore, the data that is being gathered from Cinematch is being analyzed to
help assist with their subscribed consumers’ viewing patterns. In addition, to using the
algorithm the company used a three-stage expansion process into new markets, which helped
the company get rooted in those markets(Brennan, 2018). This led to the company moving into
markets that were adjacent geographically, culturally, and regulatory close to the company’s
country of origin like Canada(Arias, 2020).
Big Data and Analytics
Investing in big data has increased over the years due to technology advancement.
Individuals can watch anything form the palm of their hand with the help of a small device and
wireless internet. Therefore, Netflix investing in big data is a huge opportunity for the company
to be successful and there are reasons why the company elected to do so.
For instance, companies would get a deeper understanding of consumers, early detection
of problems in their services, identifying better marketing strategies, and finding ways to reduce
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