Summary
Summary AQA psychology a-level social influence notes
- Course
- Institution
AQA psychology a-level social influence notes
[Show more]
Seller
Follow
chelseakeight
Reviews received
Content preview
Social influence- Types of conformit• Conformity: occurs when a large group of people influence a smaller group of people.
• Compliance: a change in behaviour but not beliefs. (public opinion changes, private does
• Internalisation: a change in behaviour and beliefs. Taken on the views of someone else’s
they’ve become your own views (public and private opinion changes)
• Identification: a change in behaviour and beliefs in order to become like a group/ individ
(public and private opinion changes)
Explanation for conformity
• Explanations: identified by Deutsch and Gerald (1955).
• Normative social influence: following the crowd, they want to be liked by other membe
the group and avoid being rejected. It’s not likely to change private opinion.
• Informational social influence: accepting the majority’s point of view, they perceive
someone as superior in knowledge or judgement, it leads to a change in private opinion.
Variables affecting conformity (Asch)
• Aim: Asch wanted to know whether people would conform to the majority opinion was
obviously incorrect.
, • Procedure: he had 7 participants, all but 1 were confederates. All confederates
conformed to the first confederate. In the control, there were no confederates. In the
critical trial, the confederates said the wrong answer to see if the participant would
conform.
• Findings: in control conditions, 0% incorrect answers were given (task was easy)
• 37% have the wrong answer in the critical trial
• 75% conformed to at least one wrong answer
• 5% conformed to all the wrong answers
• Temporal validity: do the findings change overtime.
• Evaluation: it’s accurate, there’s clear, concise findings so we can make conclusions
conformity.
• Low ecological validity: simple tasks, unusual environment
• High temporal validity: people want to fit in and feel comfortable
• The sample was very specific- ignored 50% of the population
• Situational variables: factors that are linked to the situation or environment that a
said to have an effect on conformity.
Group size
• Conformity: Asch found that conformity increases with group size until it reaches a
certain point (1956)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller chelseakeight. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.91. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81989 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now