These are Exam questions and solutions as well as those that were found in assignments, study guides and practice questions. When you work through these together with explanations in your study guide, you will gain an excellent understanding of concepts, theories and calculations which will allow y...
,Part 2 of 5 - Learning unit 1 - Single response/Fill in the blank 4.0 Points
Question 2 of 16
1.0 Points
Which ONE of the following BEST describes public relations?
A. The distinctive management function which establishes and maintains mutual
communication, understanding, acceptance and co-operation between an organisation
and its publics.
B. The process of communicating the value of a product or service to customers for the
purpose of selling that product or service.
C. The creation of a clear and consistent message for a product, servicer or
organisation or the articulation of an organisation’s purpose.
D. Persuasive communication through purchased media to promote a product, service
or idea on behalf of an organisation or sponsor.
Answer Key: A
Question 3 of 16
1.0 Points
In which stage of the PR process is the internal and external factors evaluated that affect the
issue?
A. Planning the programme
B. Implementing the programme
C. Evaluation
D. Researching and defining issues and concerns.
Answer Key: D
Question 4 of 16
1.0 Points
Which function of PR consists of determining needs, priorities, goals and objectives?
A. Research
B. Organising
C. Media relations and placement
, D. Planning and advising
Answer Key: D
Question 5 of 16
1.0 Points
Fill in the missing words:
Mary is the public relations practitioner of ABC Airlines. They are doing a charity fundraiser
called Fly for Furkids and will donate the proceeds to a local pet shelter. She negotiates the
various journalists to cover the story in print and broadcast media. This is an example of the
Media relations and placement function of PR.
Answer Key: media relations|mediarelations|placement|media relations and
placement|mediarelations and placement|relations and placement|mediarelations &
placement|media relations & placement|relations & placement
Part 3 of 5 - Learning unit 1 - Matching 9.0 Points
Question 6 of 16
5.0 Points
Public relations
A. Growth of large institutions
B. Do research about a range of issues
C. Media relations and placement
D. Requires strategy
E. Requires flexibility
For each of the items below, select the most appropriate answer option(s) above.
Each answer option may be used once, more than once, or not at all.
1 A Driving forces of public relations
2 B Functions of public relations
C
3 D Characteristics of public relations
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