MKT 421 FINAL EXAM SUMMER / MKT421 FINAL EXAM SUMMER: GRADED A | 100% CORRECT
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Course
MKT 421 (MKT421)
Institution
UNIVERSITY OF PHOENIX
MKT 421 FINAL EXAM SUMMER / MKT421 FINAL EXAM SUMMER: GRADED A | 100% CORRECT1. __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital mark...
1 is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possibl
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UNIVERSITY OF PHOENIX
MKT 421 (MKT421)
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MKT 421 FINAL EXAM (SUMMER)
__________ is best defined as the process of continuously obtaining
information on events happening outside a company to recognize and
interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning
A __________ is often referred to as a business firm.
government agency
nonprofit organization
publicly owned
organization for-profit
organization
The __________ refers to the seven stages a company goes through to
recognize opportunities and convert them into sellable services or products
service gap analysis strategic focus and plan new-product process
psychographic segmentation process
__________ differentiates retail outlets depending on whether contractual
systems, independent retailers, or corporate chains own the outlet.
Form of ownership
Retail servicing
Level of service
Merchandise line
, Which of the following is true of the price equation?
Extra fees are not part of the price equation.
Sellers subtract the add-on charges from the list price.
The amount paid by customers is always the same as the quoted price.
Customers are more inclined to pay additional fees than a higher list price.
A society’s __________ represent socially or personally preferable states of
existence or modes of conduct that persist over time.
languages
symbols
values
customs
__________ segmentation is done according to an objective measurable,
physical, or other classification attribute of potential consumers.
Psychographic
Demographic
Behavioral
Geographic
A __________ is any word, device (shape, design, color, or sound), or
combination thereof used to differentiate a seller’s services or products
brand name trade name trademark brand personality
Yes Music is the authorized distributor for products of Trompa Instruments,
a popular manufacturer of trumpets and other brass instruments. Yes Music
purchases products from Trompa and distributes them to music stores across
the country. What kind of intermediary function does Yes Music perform for
Trompa? Managerial
Facilitating
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