MKT 421 Final Exam / MKT421 Final Exam: GRADED A | 100% CORRECT
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Course
MKT 421 (MKT421)
Institution
UNIVERSITY OF PHOENIX
MKT 421 Final Exam / MKT421 Final Exam: GRADED A | 100% CORRECTMKT 421 Spring Final Exam
1. The __________ of the environment include the population and culture’s demographic characteristics.
•
competitive forces
•
social forces
•
technological forces
•
economic forces
...
mkt 421 final exam mkt421 final exam graded a | 100 correct
mkt 421 spring final exam 1 the of the environment include the population and culture’s demographic char
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UNIVERSITY OF PHOENIX
MKT 421 (MKT421)
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MKT - 421 Spring Final Exam
1. The __________ of the environment include the population and culture’s
demographic characteristics.
competitive forces
social forces
technological forces
economic forces
2. Which of the following is true of economic development considerations?
A company must recognize a country’s currency exchange rates and price
its products accordingly.
A company must weigh the average income of a country’s consumers.
A company must consider a country’s communications, distribution, and
transportation systems.
A company must understand whether a country has a mixed economy or a
more agricultural economy.
3. __________ is the combination of benefits such as convenience, quality,
and on-time delivery provided to targeted buyers by firms at a particular
price.
Customer value
Seller Value
Manufacturer value
Business value
, 4. What is the difference between primary and secondary data?
Primary data are facts and figures recorded prior to a current project,
whereas secondary data are newly collected facts and figures for a project.
Primary data relate to the effort spent in making sales, whereas secondary
data relate to the results of marketing efforts.
Primary data are newly collected facts and figures for a project, whereas
secondary data are facts and figures recorded prior to a current project.
Primary data relate to the results of marketing efforts, whereas secondary
data relate to the effort spent in making sales.
5. __________ is an activity that creates, communicates, and delivers products
and services that benefit an organization, its stakeholders, its customers, and
society as a whole.
Manufacturing
Marketing
Purchasing
Advertising
6. What must an organization use to determine its position respective to the
competition during the new-product strategy development stage?
SWOT analysis and environmental scanning
Geographic and demographic segmentation
Promotion and price strategy
Strategic focus and strategic plan
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