MKT 6301 Exams Pack Questions & Correct Answers/ Graded A+

Marketing Myths : - Marketing and selling are the same thing - A grocery store owner takes home at least $3 for every $10 bag of groceries sold - Products that are advertised a great deal cost more - Wholesalers make high profits which greatly increases consumers' prices - Marketing is the sam...

Key strategic and tactical decisions should be made interfunctionally and interdivisionally. True : True General strategic planning occurs at the __ and __ levels Corporate; group : Corporate; group The major benefit of the written marketing plan is that it forces the marketing manager to anal...

If you were the marketing manager of an organization that had chosen growth via current products sold to new markets, your organization would have chosen a ________ strategy. : market-development The first step in the business unit strategic-planning process deals with which of the following? ...

Marketing concept : emphasizes a customer focus/organizing the resources of the firm toward understanding customers' needs/wants and offering products/services that meet those needs Marketing philosophies: Sales driven : -More aggressive; "what we make, we sell" -Focused on volume more so t...

Philip Kotler : "Marketing takes a day to learn. Unfortunately, it takes a lifetime to master." Peter Drucker : "There will always be need for some selling, but the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the p...

CH. 6 FLASHCARDS ON EXAM 1 DECK STARTING FROM CARD #130 : Quote on lec 6 title side (consumer behavior): "only the customer can fire us all" : Sam Walton (walmart) HSBC : "world's local bank" when you walk into the bank, you feel like you're at home Crickets ad : can be pests, pets, or...

Marketing : A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others Exchange Process : Process by which one or more parties give something of value to each other to satisfy perceived needs N...