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"The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself," who said this? - Peter Drucker What are the goals in Pricing? - To determine product prices and to determine the exact value of exchange What are the three Popular Mac...
Aperçu 2 sur 10 pages
Ajouter au panier"The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself," who said this? - Peter Drucker What are the goals in Pricing? - To determine product prices and to determine the exact value of exchange What are the three Popular Mac...
SWOT - Strengths, weakness, opportunity, threat SBU - Strategic business unit: a division or unity within a larger parent company Origins of Marketing Strategy - Mission statement, corporate strategy, business unit strategy, marketing strategy, 4 p's Market share - % of a market that a...
Aperçu 2 sur 6 pages
Ajouter au panierSWOT - Strengths, weakness, opportunity, threat SBU - Strategic business unit: a division or unity within a larger parent company Origins of Marketing Strategy - Mission statement, corporate strategy, business unit strategy, marketing strategy, 4 p's Market share - % of a market that a...
What does internal marketing focus on - the process and the people (employees) Common idea that if you treat employees well, they will be better employees and treat customers well. What is empowerment - Giving employees the power to act immediately, decisively, and without fear in order to att...
Aperçu 2 sur 12 pages
Ajouter au panierWhat does internal marketing focus on - the process and the people (employees) Common idea that if you treat employees well, they will be better employees and treat customers well. What is empowerment - Giving employees the power to act immediately, decisively, and without fear in order to att...
Customer Centric Marketing - Developing collaborative relationships with customers based on focusing on their individual needs and concerns -has not always been this way. Customer hasn't always been right Relationship Marketing - -Establishing long term mutual satisfying, buyer seller relatio...
Aperçu 2 sur 8 pages
Ajouter au panierCustomer Centric Marketing - Developing collaborative relationships with customers based on focusing on their individual needs and concerns -has not always been this way. Customer hasn't always been right Relationship Marketing - -Establishing long term mutual satisfying, buyer seller relatio...
A brand extension is: - Giving new products the same name as old products. Which if the following is considered a scare resource in new product development? - Location in geographic space; Consumers' perceptual space; & Shelf space Which of the following is considered a free rider advantage...
Aperçu 2 sur 11 pages
Ajouter au panierA brand extension is: - Giving new products the same name as old products. Which if the following is considered a scare resource in new product development? - Location in geographic space; Consumers' perceptual space; & Shelf space Which of the following is considered a free rider advantage...
4 Major Growth Strategies - Market Penetration, Market Development, Product Development, Diversification A growth strategy that employs the existing marketing mix and focuses the firm's efforts on existing customers. - Market Penetration Strategy A growth strategy that employs the existing ...
Aperçu 2 sur 6 pages
Ajouter au panier4 Major Growth Strategies - Market Penetration, Market Development, Product Development, Diversification A growth strategy that employs the existing marketing mix and focuses the firm's efforts on existing customers. - Market Penetration Strategy A growth strategy that employs the existing ...
Types of Research - Applied Research & Basic Applied Research - research designed to solve a specific problem - usually for a specific company (e.g., consulting). Basic Research - research designed to extend knowledge of marketing phenomena. Ex. McDonald receives complainants Two Types ...
Aperçu 2 sur 9 pages
Ajouter au panierTypes of Research - Applied Research & Basic Applied Research - research designed to solve a specific problem - usually for a specific company (e.g., consulting). Basic Research - research designed to extend knowledge of marketing phenomena. Ex. McDonald receives complainants Two Types ...
Reliability - consumers know what they're going to get; they can count on the service to deliver what have been promised. This is the most important aspect of service quality. Assurance - The service provider guarantees its customers that things are going to be taken care of and that they are ...
Aperçu 3 sur 18 pages
Ajouter au panierReliability - consumers know what they're going to get; they can count on the service to deliver what have been promised. This is the most important aspect of service quality. Assurance - The service provider guarantees its customers that things are going to be taken care of and that they are ...
Oligopoly - when a few sellers control supply, usually due to entry barriers Monopolistic - when firms in competitive industries attempt to differentiate a product, a "normal" market Pure Competition - exists when there are a large number of sellers with similar products and low barriers ...
Aperçu 2 sur 7 pages
Ajouter au panierOligopoly - when a few sellers control supply, usually due to entry barriers Monopolistic - when firms in competitive industries attempt to differentiate a product, a "normal" market Pure Competition - exists when there are a large number of sellers with similar products and low barriers ...
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