mktg 320 exam 1 Questions & Answers(Latest Update 2024)PACKAGE DEAL

product - ANSWER everything, both favorable and unfavorable, that a person receives in an exchange business product (industrial product) - ANSWER a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers consumer product...

Consumer Behavior - ANSWER The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. ch1 Two Consumer Entities - ANSWER Personal Consumer and Organizational Consumer ch1 Personal Consum...

What are the elements of marketing? - ANSWER -satisfy want & needs -based on exchange -goods & services are produced have value to customers As discussed in class, what is customer value? - ANSWER whatever the customer says it is What are the conditions of an exchange? - ANSWER -at least 2 p...

Market segment - ANSWER A __________ is a relatively homogeneous group of customers who will respond to a marketing mix in a similar way. All of the above - ANSWER The role of price in a meeker directed economy is____. Whether the whole company is customer oriented - ANSWER The main difference...

Internation marketing managers - ANSWER need to constantly monitor the different forces affecting their international operations What is International Marketing Research? - ANSWER the systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a p...

International marketing involves marketing activities that have a substantial focus on international consumers in a particular country or countries. - ANSWER True Firms involved in domestic marketing and export marketing are more likely to have an ethnocentric philosophy to internationalization. ...

New Task - ANSWER a business buying situation in which the buyer purchases a product or service for the first time modified rebuy - ANSWER a business buying situation in which the buyer has purchased a similar product in the past but is interested in obtaining new information straight rebuy - ...

Computing the average number of dollars college students have on their credit card balances exemplifies: a. description b. inference c. comparing differences d. finding relationships e. type III error - ANSWER a. description For a variable coded "0" or "1," there are 102 "0s" and 101 ...

In which type of market does a firm have the most commitment to international marketing? - ANSWER global marketing Which of the following approaches to international marketing involvement best describes a company that coordinates activities on a country by country basis? - ANSWER international ma...

Which of these is not the responsibility of marketing? - ANSWER Fulfilling product shipments The customer should ideally be at the center of the marketing process. T/F - ANSWER True According to the most recent marketing mix, how many Ps are there in total? - ANSWER 7 Consider a candy be so...