1 Exam (elaborations) APR 241 Liberty University -APR 241 CHAPTER 1 ARENS BOOK passed 2 Exam (elaborations) APR 241 Liberty University -APR 241: Creative Strategy and Process/Ch. 8 *LECTURE* fully solved rated A+ 3 Exam (elaborations) APR 241 Liberty University -APR 241 EXAM 2 well answered grade...
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APR 241 Liberty University -Test 4 APR 241 correctly answeredresearch research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding Formulative Research research conducted at the beginning of the planning process, or during the i...
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Add to cartAPR 241 Liberty University -Test 4 APR 241 correctly answeredresearch research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding Formulative Research research conducted at the beginning of the planning process, or during the i...
APR 241 Liberty University -Principles of Advertising Chapter Three The Business of Advertising fully solvedadvertisers - correct answer companies that sponsor advertising for themselves and their products advertising agencies - correct answer independent businesses that specialize in developing ...
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Add to cartAPR 241 Liberty University -Principles of Advertising Chapter Three The Business of Advertising fully solvedadvertisers - correct answer companies that sponsor advertising for themselves and their products advertising agencies - correct answer independent businesses that specialize in developing ...
APR 241 Liberty University -Marketing Vocab Chapter 30 & 31 fully solved rated A+Product Planning - correct answer Making decisions about the features and services of a product or idea that will help sell the product Product Mix - correct answer All the different products that a company makes or ...
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Add to cartAPR 241 Liberty University -Marketing Vocab Chapter 30 & 31 fully solved rated A+Product Planning - correct answer Making decisions about the features and services of a product or idea that will help sell the product Product Mix - correct answer All the different products that a company makes or ...
APR 241 Liberty University -Marketing Exam #3 (Chapter 10) already passed What is a wholesaler? - correct answer an individual or organization that sells products that are bought for resale, for making other products or for general business operations What is wholesaling? - correct answer transa...
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Add to cartAPR 241 Liberty University -Marketing Exam #3 (Chapter 10) already passed What is a wholesaler? - correct answer an individual or organization that sells products that are bought for resale, for making other products or for general business operations What is wholesaling? - correct answer transa...
APR 241 Liberty University -Marketing Ch.15 Test Review updated to pass True - correct answer T or F: In marketing, promotion usually involves a company or organization sending a sales message to a potential customer. False - correct answer T or F: In the promotion process, only one message can ...
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Add to cartAPR 241 Liberty University -Marketing Ch.15 Test Review updated to pass True - correct answer T or F: In marketing, promotion usually involves a company or organization sending a sales message to a potential customer. False - correct answer T or F: In the promotion process, only one message can ...
Magazine and Newspaper Mediaselectivity - correct answer The ability of a medium to reach a specific target audience. gatefolds - correct answer An oversize magazine page or cover that is extended and folded over to fit into the publication. Gatefolds are used to extend the size of a magazine adv...
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Add to cartMagazine and Newspaper Mediaselectivity - correct answer The ability of a medium to reach a specific target audience. gatefolds - correct answer An oversize magazine page or cover that is extended and folded over to fit into the publication. Gatefolds are used to extend the size of a magazine adv...
Exam 2 APR 241 copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct ans...
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Add to cartExam 2 APR 241 copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct ans...
Chapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) fully solvedIntegrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer Pro...
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Add to cartChapter 15 Marketing Communications (a.k.a Integrated Marketing Communications) fully solvedIntegrated Marketing Communications - correct answer the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company needs the consumer Pro...
APR 241 Liberty University -Chapter 12 well answered to pass5 P's - correct answer The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component. advertising - correct answer Any paid form of nonpersonal presentation ...
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Add to cartAPR 241 Liberty University -Chapter 12 well answered to pass5 P's - correct answer The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component. advertising - correct answer Any paid form of nonpersonal presentation ...
APR 241 Liberty University -Chapter 10: Direct Marketing and Sales Promotion well answered rated A+ Bonus Pack - correct answer Extra amount of a product, given in addition to what is expected Bounce-Back coupon - correct answer A coupon that is good for redemption of another of the same product...
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Add to cartAPR 241 Liberty University -Chapter 10: Direct Marketing and Sales Promotion well answered rated A+ Bonus Pack - correct answer Extra amount of a product, given in addition to what is expected Bounce-Back coupon - correct answer A coupon that is good for redemption of another of the same product...
Chapter 8 APR 241Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency cop...
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Add to cartChapter 8 APR 241Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency cop...
APR 241 Liberty University - Chapter 8 & 9 Quiz with complete solutionscreative brief - correct answer What is the name for a document that outlines the key points of a campaign and establishes the communication protocols between the agency and the client? project brief advertising brief creative...
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Add to cartAPR 241 Liberty University - Chapter 8 & 9 Quiz with complete solutionscreative brief - correct answer What is the name for a document that outlines the key points of a campaign and establishes the communication protocols between the agency and the client? project brief advertising brief creative...
APR 241 Liberty University -Chapter 3 Social Media for Business fully solvedPercentage of those who visit one page of a website before exiting that website - correct answer Bounce rate Analytics metric that refers to the number of users who have come across particular content on social platforms ...
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Add to cartAPR 241 Liberty University -Chapter 3 Social Media for Business fully solvedPercentage of those who visit one page of a website before exiting that website - correct answer Bounce rate Analytics metric that refers to the number of users who have come across particular content on social platforms ...
APR Test 4 (Final Exam)Research - correct answer A controlled, objective and systematic gathering of information for the purpose of describing and understanding. Research - correct answer What strategy is used to achieve credibility with management, define audiences and segment publics, formulate...
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Add to cartAPR Test 4 (Final Exam)Research - correct answer A controlled, objective and systematic gathering of information for the purpose of describing and understanding. Research - correct answer What strategy is used to achieve credibility with management, define audiences and segment publics, formulate...
APR 241 Liberty University -apr 241 verified/passed While the R in the RPIE, RACE and ROPE mnemonics all stand for "research," the E stands for _____________, which is a form of research in itself.a. Execution b. Estimation c. Evaluation d. Effecting - correct answer c Which type of research, ...
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Add to cartAPR 241 Liberty University -apr 241 verified/passed While the R in the RPIE, RACE and ROPE mnemonics all stand for "research," the E stands for _____________, which is a form of research in itself.a. Execution b. Estimation c. Evaluation d. Effecting - correct answer c Which type of research, ...
APR 241 Test 3marketing communications the various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, to mention just a few advertising a paid, mediated form of communicat...
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Add to cartAPR 241 Test 3marketing communications the various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, to mention just a few advertising a paid, mediated form of communicat...
APR 241 test 3 study guideWhat is public relations? - correct answer a strategic communication process that builds mutually beneficial relationships between organizations and their publics Do you need a license to work PR - correct answer No , but you can get accreditations (APR) Arthur W. Pag...
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Add to cartAPR 241 test 3 study guideWhat is public relations? - correct answer a strategic communication process that builds mutually beneficial relationships between organizations and their publics Do you need a license to work PR - correct answer No , but you can get accreditations (APR) Arthur W. Pag...
APR 241 Test 2formative research - correct answer research conducted at the beginning of the planning process, or during the implementation of a plan analytics - correct answer a field of data analysis used to describe, predict, and improve how organizations communicate with publics summative ...
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Add to cartAPR 241 Test 2formative research - correct answer research conducted at the beginning of the planning process, or during the implementation of a plan analytics - correct answer a field of data analysis used to describe, predict, and improve how organizations communicate with publics summative ...
APR 241 Liberty University -APR 241 test 2 part 2 with complete solutionsMarketing Public Relations (MPR) the use of public relations activities as a marketing tool opinion sampling A form of public relations research in which consumers provide feedback via interviews, toll-free phone lines, ...
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Add to cartAPR 241 Liberty University -APR 241 test 2 part 2 with complete solutionsMarketing Public Relations (MPR) the use of public relations activities as a marketing tool opinion sampling A form of public relations research in which consumers provide feedback via interviews, toll-free phone lines, ...
APR 241 Liberty University -APR 241 Test 1 well answered rated A+publicity/press agentry model - correct answer communication is mostly one-way, initiated by an organization with little concern for accuracy or completeness public information model - correct answer communication is mostly one-way,...
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Add to cartAPR 241 Liberty University -APR 241 Test 1 well answered rated A+publicity/press agentry model - correct answer communication is mostly one-way, initiated by an organization with little concern for accuracy or completeness public information model - correct answer communication is mostly one-way,...
APR 241 FinalHow do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basi...
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Add to cartAPR 241 FinalHow do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basi...
APR 241APR 241 final exam Liberty University - research is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure s...
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Add to cartAPR 241APR 241 final exam Liberty University - research is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure s...
APR 241 Final Exam Michael Littleformative research research conducted at the beginning of the planning process, or during the implementation of a plan RPIE cycle Research, Planning, Implementation, Evaluation Analytics A field of data analysis used to describe, predict and improve ...
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Add to cartAPR 241 Final Exam Michael Littleformative research research conducted at the beginning of the planning process, or during the implementation of a plan RPIE cycle Research, Planning, Implementation, Evaluation Analytics A field of data analysis used to describe, predict and improve ...
APR 241 EXAM 3Publics group of people with shared interests. An organization publics either have an effect on the organization, are affected by the organization General Public Everyone, like a community park Organization Group of people organzied in pursuit of a mission such as unions...
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Add to cartAPR 241 EXAM 3Publics group of people with shared interests. An organization publics either have an effect on the organization, are affected by the organization General Public Everyone, like a community park Organization Group of people organzied in pursuit of a mission such as unions...
APR 241 Exam 2The creative team consists of - correct answer creative director, art director, copy writer copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines ...
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Add to cartAPR 241 Exam 2The creative team consists of - correct answer creative director, art director, copy writer copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines ...
APR 241 EXAM 2Creative Team copywriter, art director, creative director, and creatives Copywriter person who creates the words and concepts for ads and commercials Brainpower Read More Art Director along with graphic designers and production artists, determines how the ad's verbal ...
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Add to cartAPR 241 EXAM 2Creative Team copywriter, art director, creative director, and creatives Copywriter person who creates the words and concepts for ads and commercials Brainpower Read More Art Director along with graphic designers and production artists, determines how the ad's verbal ...
APR 241: Creative Strategy and Process/Ch. 8 *LECTURE*In most ad agencies, the people who first conceptualize the symbols, words, and images are the members of the _____________ team. creative copywriter develops the verbal message, the copy (words) within the ad. art director ...
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Add to cartAPR 241: Creative Strategy and Process/Ch. 8 *LECTURE*In most ad agencies, the people who first conceptualize the symbols, words, and images are the members of the _____________ team. creative copywriter develops the verbal message, the copy (words) within the ad. art director ...
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