COM 2740 EXAM QUESTIONS AND ANSWERS LATEST UPDATED /2024

COM 2740 Exam 2 What are the different types of segmentation and the differences between them? - Answer-Geographic, Demographic, Psychographic Geographic segmentation - Answer-is the oldest form of segmentation - most useful for papers, radio, and TV. Demographic segmentation - Answer-foc...

COM 2740 Final (FSU, Davison) Sports Information Director - Answer-the "traffic cop" of media coverage for an athletic department's team; decides who is credible to cover them Learn how to write, be confident, love sports - Answer-3 steps to becoming a successful sports broadcaster New Y...

COM 2740 Final FSU Davison tips to be a good sports caster - Answer-o Learn how to write o Be comfortable in your own skin o You really have to love sports to do well and not burn out kurt wyler sports writer tips - Answer--ask questions in way to get reasonable answers -keep everyone happy...

COM 2740 Final Exam Review Mass media and mass communication are... - Answer-interdependent mediated communication - Answer-technology-facilitated communication Mass media exists when people... - Answer-use media technologies and mass communication to reach a large audience mass communic...

COM 2740 FSU Final Review Various Definitions of Mass Communication - Answer-*Orlik (1992)*: "The process of rapidly conveying identical information, assertions, and attitudes to potentially large, dispersed and diversified audiences via mechanisms capable of achieving that task." *DeFleur a...

COM 2740 Midterm review What is communication? - Answer-process that people through the use of symbols verbally or non-verbally, consciously or unconsciously, intentionally or non-intentionally generate meanings within and across various cultures and media. transfer of information from sender to ...

COM 2740 Mid-Semester Concepts What are the different types of segmentation and the differences between them? - Answer-Geographic, Demographic, and Psychographic #2 Demographic - Answer-Demographic segmentation focuses on gender, ethnicity, age, income, and education. More useful in the past t...

COM 2740 FSU Davison (Ch. 1-4 lectures) communication - Answer-any process in which people, through the use of symbols, verbally and/or nonverbally, consciously or not consciously, intentionally or unintentionally, generate meanings (info, ideas, feelings, and perceptions) within and across vario...