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All required articles summarized for Managing Customer Experience and Value $11.09   Add to cart

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All required articles summarized for Managing Customer Experience and Value

This bundle contains all summaries of the required articles. This is all that is needed for the exam. For the course Managing Customer Experience and Value, EBM075B05, RUG. It is possible to also buy a summary of the lectures.

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Summary articles week 3 Managing Customer Experience and Value

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A summary of both articles from week 3 for the Managing Customer Experience and Value exam, RUG students. Articles summarized: Gupta, S., Lehmann, D. R., & Stuart, J. A. (2004). Valuing customers. Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: an integral part of financial repo...

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Summary articles week 1 Managing Customer Experience and Value

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Summary of the 4 articles of week 1 of MCEV, for RUG-students. The summarized articles are: Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. Lemon, K. N., & Verhoef, P. C. (20...

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Summary articles week 4 Managing Customer Experience and Value

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Summary of the 3 articles of week 4 of MCEV, for RUG-students. The summarized articles are: De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. De Haan, E., ...

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Summary articles week 6 Managing Customer Experience and Value

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Summary of the 2 articles of week 6 of MCEV, for RUG-students. The summarized articles are: Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-39...

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Summary articles week 7 Managing Customer Experience and Value

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Summary of the 2 articles of week 7 of MCEV, for RUG-students. The summarized articles are: Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(...

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Summary articles week 2 Managing Customer Experience and Value

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Summary of the 3 articles of week 2 of MCEV, for RUG-students. The summarized articles are: Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks,...

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Summary articles week 5 Managing Customer Experience and Value

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Summary of the 3 articles of week 5 of MCEV, for RUG-students. The summarized articles are: Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. Van Doorn, J., Lemon, K. N., Mittal, V., ...

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