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What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? correct answers 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it benef...

what is digital marketing correct answers the use of new media or digital technology to achieve marketing and business goals characteristics most closely associated with inbound marketing correct answers - pull strategy - attracts leads by providing helpful content - closely aligned with digita...

Digital marketing correct answers the use of new media or digital technology to achieve marketing and business goals outbound marketing correct answers begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or...

Digital Marketing correct answers the use of new media or digital technology to achieve marketing and business goals Outbound Marketing correct answers "push" marketing- tries to reach consumers through general media advertising as well as through in-person contact Drive Product Recall corre...

Evangelist email marketing customers on the buyers journey correct answers Retention Social Media Benefits correct answers Higher ROI and flexible creative content Buyers Journey Stages - Social Media correct answers Awareness and Interest Main Roles of Social Media Marketer correct answers...

Audience research and social listening tools can both provide important insights for marketers on a target audience. Drag and drop each audience research or social listening tool to the correct column. correct answers Audience Research: Marketing research company, Survey tool, Behavior Analytics, ...

Digital Marketing correct answers The use of new media or digital technology to achieve business goals. Outbound Marketing correct answers Traditional approach using mass media advertising. This is a push strategy that begins with the brand or advertiser showing ads to as many people as possible,...

% New visit correct answers The percentage of visits that were first-time visits (from people who had never visited your site before). A/B testing correct answers Also referred to as split testing, the process in which email and content marketers compare two versions of a single variable to deter...

Inbound Marketing correct answers Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content Outbound Marketing correct answers Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy Owned...

Introduction to Digital Marketing correct answers exam section 1 Outbound Characteristics correct answers Push strategy Uses volume and repetition to spread word of existence Associated with traditional and digital marketing Inbound Characteristics correct answers Pull strategy Attracts lea...

Social media marketers carry out many different tasks to increase engagement as part of their social media strategy. Which key activities do social media marketers undertake across their chosen social platforms? Choose TWO of the following: Create new social apps Connect and build relation...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? correct answers Uses every audiences point of contact Optimizes for scale and relevance Drag and drop each characteristic to the traditional or digital marketing column: co...

Your campaign budget for Q2 has been decreased but management still expect you to increase the company's social following across Facebook, LinkedIn, and Instagram. What are the best methods you can adopt to build a loyal community? Choose TWO of the following: 1. Launch a follower ad campaig...

Search engine optimization (SEO) correct answers the process of getting traffic from free, organic, editorial, or natural search results on search engines. Organic Search correct answers AKA natural search When we say _______________, we mean SEO What are the differences between paid and orga...