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ARE 136 Bundled Exams Questions and Answers | 100% Verified and Updated 2024 | Graded A+
ARE 136 Bundled Exams Questions and Answers | 100% Verified and Updated 2024 | Graded A+
[Show more]ARE 136 Bundled Exams Questions and Answers | 100% Verified and Updated 2024 | Graded A+
[Show more]ARE 136 CH 12 Exam Questions and 
Answers 100% Pass 
1. Events are an example of measured media. a. True 
b. False - Answer-b. False 
2. With the merger of movies, music, gaming, and other entertainment, media planning 
no longer involves numbers, schedules, and deadlines. 
a. True 
b. False - Answe...
Preview 3 out of 24 pages
Add to cartARE 136 CH 12 Exam Questions and 
Answers 100% Pass 
1. Events are an example of measured media. a. True 
b. False - Answer-b. False 
2. With the merger of movies, music, gaming, and other entertainment, media planning 
no longer involves numbers, schedules, and deadlines. 
a. True 
b. False - Answe...
ARE 136 Final Exam Questions and 
Answers 100% Pass 
unique selling proposition (USP) - Answer-a promise contained in an advertisement in 
which the advertised brand offers a specific, unique, and relevant benefit to the 
consumer 
comparison advertisements - Answer-advertisements in which an advert...
Preview 2 out of 14 pages
Add to cartARE 136 Final Exam Questions and 
Answers 100% Pass 
unique selling proposition (USP) - Answer-a promise contained in an advertisement in 
which the advertised brand offers a specific, unique, and relevant benefit to the 
consumer 
comparison advertisements - Answer-advertisements in which an advert...
ARE 136 Final Exam Questions and 
Answers 100% Pass 
A slogan is a(n). linked to a brand in a memorable way. - Answer-linguistic device 
Repetition is a tried-and-true way of: - Answer-gaining easier retrieval of brand names 
from consumer's memory. 
Sales promotions can be used to disrupt competit...
Preview 2 out of 15 pages
Add to cartARE 136 Final Exam Questions and 
Answers 100% Pass 
A slogan is a(n). linked to a brand in a memorable way. - Answer-linguistic device 
Repetition is a tried-and-true way of: - Answer-gaining easier retrieval of brand names 
from consumer's memory. 
Sales promotions can be used to disrupt competit...
ARE 136 Final, ARE 136 FINAL 2 EXAM 
QUESTIONS AND ANSWERS 
The reality of today's marketing, despite rapid change, centers around a strong 
emphasis on the 
a)media.b)brand.c)communication.d)corporation. - Answer-B 
Beginning in 1938, the U.S Congress began to pass real advertising reform, includi...
Preview 4 out of 49 pages
Add to cartARE 136 Final, ARE 136 FINAL 2 EXAM 
QUESTIONS AND ANSWERS 
The reality of today's marketing, despite rapid change, centers around a strong 
emphasis on the 
a)media.b)brand.c)communication.d)corporation. - Answer-B 
Beginning in 1938, the U.S Congress began to pass real advertising reform, includi...
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