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[Show more]What is marketing? - ️️Official definition: an organizational function and a set of processes for creating, communicating and delivering value to the consumer and for managing customer relationships in a way that benefits the organizations and the all stakeholders. 
But also: 
advertising, pro...
Preview 2 out of 14 pages
Add to cartWhat is marketing? - ️️Official definition: an organizational function and a set of processes for creating, communicating and delivering value to the consumer and for managing customer relationships in a way that benefits the organizations and the all stakeholders. 
But also: 
advertising, pro...
Example of how there is rapid change in the technological environment - ️️the minimization in products over 60 years-they've reached human limit 
 
what do technological innovations enhance - ️️customer value 
customer satisfaction 
customer retention 
 
How can we assess consumer cost of n...
Preview 2 out of 11 pages
Add to cartExample of how there is rapid change in the technological environment - ️️the minimization in products over 60 years-they've reached human limit 
 
what do technological innovations enhance - ️️customer value 
customer satisfaction 
customer retention 
 
How can we assess consumer cost of n...
A - ️️Marketing Strategy 
 
strategic marketing and the marketing strategy concept - ️️Marketing strategy includes all basic and long-term activities in the field of marketing that deal with 
-the analysis of the strategic initial situation of a company and 
-the formulation, evaluation and...
Preview 4 out of 83 pages
Add to cartA - ️️Marketing Strategy 
 
strategic marketing and the marketing strategy concept - ️️Marketing strategy includes all basic and long-term activities in the field of marketing that deal with 
-the analysis of the strategic initial situation of a company and 
-the formulation, evaluation and...
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