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Digital Marketing - ANSWER-Any kind of marketing that happens on a digital platform inbound marketing - ANSWER-a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology - ANSWER-a method for growing an organization by build...

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has b...

To keep your content calendar agile, it shouldn't extend more than... - ANSWER-3 months All of the following are attributes of a content creation workflow EXCEPT - ANSWER-How much money it will cost to complete initiative You asked your colleague to provide feedback on a blog post you recentl...

A content creation framework should be ___, ___, and ___. - ANSWER-repeatable, organized, agile Why is a naming system useful in content creation? - ANSWER-easy organization true / false: have your content reviewers make edits directly to your content as opposed to tracking changes because it ...

inbound marketing - ANSWER-a business methodology that attracts customers by creating valuable content and experiences tailored to them (usually using digital marketing tactics) that draws in qualified leads outbound marketing - ANSWER-form of marketing that tries to reach consumers through gener...

Fill in the blank: Words like "free" or "percent off" may not trigger spam filters for your email, but could __________. - ANSWER-Appear to be sent by a bot. True or False? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to find consumers w...

What is digital advertising? - ANSWER- what can digital advertising help you accomplish? - ANSWER-target a relevant audience, provide value upfront, and in many ways look and feel like organic content why is organic reach shrinking? - ANSWER- how do digital advertising and organic marketing...

Why is social media an important part of inbound marketing? - ANSWER-Social Media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? - ANSWER-Psychogrpahics What ...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? - ANSWER-1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial t...

Why is social media an important part of inbound marketing? 1. Social media helps you reach millions of people in distant countries. 2. Users have the best customer service experiences in social media. 3. Social media is a one-to-one medium you can use to market in a direct, human way. 4. Soci...

Which network has the longest life for a piece of content? - ANSWER-Pinterest True or false? A buyer persona is as important as business objectives when developing a social media strategy. - ANSWER-True Why would you want a service to help you manage and discover influence? - ANSWER-To identif...

Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How Is Marketing Automation Defined? - ANSWER-The software that exists with the goal of automating your marketing actions. Situational Example: You Are Tasked With Generating Twice The Amount Of Quali...

What is the definition of an email marketing strategy? - ANSWER-A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel When was the first email sent? * - ANSWER-1970's How can email marketing fuel your overall ...

Which of the following is NOT a benefit of having a social media strategy? - ANSWER-Social media helps you send better emails Which network has the longest life for a piece of content? - ANSWER-pinterest On which social network should you share content most frequently? - ANSWER-twitter True...