Package deal
MKTG 3340 Bundled EXAMS 2024 with 100% correct answers
MKTG 3340 EXAM 1 2024 with 100% correct answers MKTG 3340 Exam 1 (1,2,3,5,8) 2024 with 100% correct answers
[Show more]MKTG 3340 EXAM 1 2024 with 100% correct answers MKTG 3340 Exam 1 (1,2,3,5,8) 2024 with 100% correct answers
[Show more]what is marketing? correct answersthe management process involved in identifying, anticipating, and satisfying customer wants profitably 
 
what are the 2 goals of marketing? correct answers1. discover (assess) the needs and wants of prospective customers 
2. satisfy these needs & wants through EXCH...
Preview 2 out of 15 pages
Add to cartwhat is marketing? correct answersthe management process involved in identifying, anticipating, and satisfying customer wants profitably 
 
what are the 2 goals of marketing? correct answers1. discover (assess) the needs and wants of prospective customers 
2. satisfy these needs & wants through EXCH...
Formal definition of Marketing correct answersprocess of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people 
 
The goal of marketing is correct answersexchange 
 
exchange correct answerspeople giving up something to receive s...
Preview 2 out of 7 pages
Add to cartFormal definition of Marketing correct answersprocess of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people 
 
The goal of marketing is correct answersexchange 
 
exchange correct answerspeople giving up something to receive s...
Role of Marketing correct answersmarketing is engaging customers and managing profitable customer relationships. the aim of marketing is to create value for customers in order to capture value from customers in return 
 
goal: attract new customers by promising superior value and to keep and grow cu...
Preview 2 out of 12 pages
Add to cartRole of Marketing correct answersmarketing is engaging customers and managing profitable customer relationships. the aim of marketing is to create value for customers in order to capture value from customers in return 
 
goal: attract new customers by promising superior value and to keep and grow cu...
possession utility correct answersgetting a product or service to consumers so they can own or use it 
 
depth of product line correct answers-stores that carry a considerable assortment of a related line of items are limited-line stores 
-ex: Sports Authority carries a considerable amount of sport...
Preview 2 out of 8 pages
Add to cartpossession utility correct answersgetting a product or service to consumers so they can own or use it 
 
depth of product line correct answers-stores that carry a considerable assortment of a related line of items are limited-line stores 
-ex: Sports Authority carries a considerable amount of sport...
definition of marketing correct answerstwo definitions: 
1. process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others (Philip Kotler) 
2. Marketing is so basic that it cannot be considered a separate function. It ...
Preview 2 out of 10 pages
Add to cartdefinition of marketing correct answerstwo definitions: 
1. process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others (Philip Kotler) 
2. Marketing is so basic that it cannot be considered a separate function. It ...
Market Segmentation correct answersaggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action 
 
Segmentation Strategies correct answers- 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) 
- ...
Preview 3 out of 25 pages
Add to cartMarket Segmentation correct answersaggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action 
 
Segmentation Strategies correct answers- 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) 
- ...
Marketing correct answersDelivery of customer satisfaction at a profit 
 
Goals of marketing correct answersAttract new customers with value and keep current customers with satisfaction 
 
Requirements for Marketing correct answersTwo or more parties with unsatisfied needs 
Desire and ability to sat...
Preview 2 out of 11 pages
Add to cartMarketing correct answersDelivery of customer satisfaction at a profit 
 
Goals of marketing correct answersAttract new customers with value and keep current customers with satisfaction 
 
Requirements for Marketing correct answersTwo or more parties with unsatisfied needs 
Desire and ability to sat...
Marketing correct answersA process by which companies create value for customers and build strong relationships in order to capture value from customers 
 
Needs correct answersstates of felt deprivation 
 
Wants correct answersThe form human needs take as shaped by culture and personality 
 
Demand...
Preview 2 out of 9 pages
Add to cartMarketing correct answersA process by which companies create value for customers and build strong relationships in order to capture value from customers 
 
Needs correct answersstates of felt deprivation 
 
Wants correct answersThe form human needs take as shaped by culture and personality 
 
Demand...
discover, satisfy - goals of marketing 
_______ needs and wants of customers and _______ them 
 
 
 
market 
people with both the desire and the ability to buy a specific offering 
 
 
 
 
Brainpower 
Read More 
0:05 
/ 
0:15 
value proposition 
a promise to your target customer of the value that yo...
Preview 1 out of 3 pages
Add to cartdiscover, satisfy - goals of marketing 
_______ needs and wants of customers and _______ them 
 
 
 
market 
people with both the desire and the ability to buy a specific offering 
 
 
 
 
Brainpower 
Read More 
0:05 
/ 
0:15 
value proposition 
a promise to your target customer of the value that yo...
Alternative Growth Strategies: 
Marketing Penetration correct answersincrease of sales of current products in existing markets, focus on advertising, promotion, and price reductions 
 
Alternative Growth Strategies: 
Market Development correct answerssell existing products to new markets (demograp...
Preview 3 out of 16 pages
Add to cartAlternative Growth Strategies: 
Marketing Penetration correct answersincrease of sales of current products in existing markets, focus on advertising, promotion, and price reductions 
 
Alternative Growth Strategies: 
Market Development correct answerssell existing products to new markets (demograp...
Population correct answersA population is all cases that meet designated specifications for membership in the group 
 
Census correct answersA census is defined as an accounting of everyone in the population. 
 
Defining the Target Population correct answersResearchers must be very clear and precise...
Preview 2 out of 13 pages
Add to cartPopulation correct answersA population is all cases that meet designated specifications for membership in the group 
 
Census correct answersA census is defined as an accounting of everyone in the population. 
 
Defining the Target Population correct answersResearchers must be very clear and precise...
The primary role of marketing is to: correct answersGenerate profitable revenue 
 
A(n) __________ is a descriptive thought that a person has about something: correct answersBelief 
 
Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certai...
Preview 2 out of 8 pages
Add to cartThe primary role of marketing is to: correct answersGenerate profitable revenue 
 
A(n) __________ is a descriptive thought that a person has about something: correct answersBelief 
 
Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certai...
The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the correct answersnew-product development process. 
 
The five stages a buyer passes through in making choices about which products and services to b...
Preview 2 out of 11 pages
Add to cartThe seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the correct answersnew-product development process. 
 
The five stages a buyer passes through in making choices about which products and services to b...
Possession Utility correct answersCredit and payment options provide this utility. 
 -CarMax makes the purchase easier and provides. 
 
Usefulness created when ownership of a product is transferred from the seller to the user 
 
Scrambled Merchandising correct answersOffering several unrelated produ...
Preview 2 out of 7 pages
Add to cartPossession Utility correct answersCredit and payment options provide this utility. 
 -CarMax makes the purchase easier and provides. 
 
Usefulness created when ownership of a product is transferred from the seller to the user 
 
Scrambled Merchandising correct answersOffering several unrelated produ...
Consumer behavior takes into account which three things? 
processes before and after purchase and use, actions related to the purchase and use of a product, & mental and social processes 
 
 
 
Put the five stages of the purchase decision process in the sequence in which they occur. 
problem recogni...
Preview 4 out of 113 pages
Add to cartConsumer behavior takes into account which three things? 
processes before and after purchase and use, actions related to the purchase and use of a product, & mental and social processes 
 
 
 
Put the five stages of the purchase decision process in the sequence in which they occur. 
problem recogni...
undifferentiated targeting strategy correct answersA strategy in which an organization designs a single marketing mix and directs it at the entire market for a particular product 
 
Variables for Segmenting Consumer Markets correct answers1. Demographic variables 
2. Geographic variables 
3. Psychog...
Preview 2 out of 9 pages
Add to cartundifferentiated targeting strategy correct answersA strategy in which an organization designs a single marketing mix and directs it at the entire market for a particular product 
 
Variables for Segmenting Consumer Markets correct answers1. Demographic variables 
2. Geographic variables 
3. Psychog...
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Stuvia is a marketplace, so you are not buying this document from us, but from seller QUILLSKY. Stuvia facilitates payment to the seller.
No, you only buy these notes for $28.49. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
67163 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now