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Test Bank for Advertising and Promotions 2024.
Package deal for Advertising and Promotions well Analysed and Updated Questions with Reviewed and Elaborated Answers 2024
[Show more]Package deal for Advertising and Promotions well Analysed and Updated Questions with Reviewed and Elaborated Answers 2024
[Show more]Promotion and Advertising Terminologies commonly Used 2024. 
Sales Promotion 
Involves the use of media and nonmedia marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate trial, increase consumer demand, or impr...
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Add to cartPromotion and Advertising Terminologies commonly Used 2024. 
Sales Promotion 
Involves the use of media and nonmedia marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate trial, increase consumer demand, or impr...
Advertising and Promotion Chapters 1-3 Revised Exam 2024 
Value 
perception of benefits of product/service weighed against cost of acquirement and consumption 
 
 
 
Marketing Mix 
controllable elements of marketing: 4 p's (product, price, place and promotion) 
 
 
 
IMC 
develop, execute and evalu...
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Add to cartAdvertising and Promotion Chapters 1-3 Revised Exam 2024 
Value 
perception of benefits of product/service weighed against cost of acquirement and consumption 
 
 
 
Marketing Mix 
controllable elements of marketing: 4 p's (product, price, place and promotion) 
 
 
 
IMC 
develop, execute and evalu...
Advertising and Promotion Updated Exam with Answers 2024 
ublicity 
Not directly paid for or run under identified sponsor - it's a news story, editorial, or announcement to a mass audience. - sometimes unfavorable, high credibility/low cost - Charlie Sheen 
 
 
 
sales promotion 
Marketing activiti...
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ublicity 
Not directly paid for or run under identified sponsor - it's a news story, editorial, or announcement to a mass audience. - sometimes unfavorable, high credibility/low cost - Charlie Sheen 
 
 
 
sales promotion 
Marketing activiti...
Advmarketing mix 
product, price, promotion, placement 
 
 
 
integrated marketing communications 
involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers 
 
 
 
brand identity 
a combination of many factors, including the name,...
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Add to cartAdvmarketing mix 
product, price, promotion, placement 
 
 
 
integrated marketing communications 
involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers 
 
 
 
brand identity 
a combination of many factors, including the name,...
Advertising and Promotion Unit 1 Updated Exam with Answers 2024 
Key Components of Advertising 
Communication, directed to receivers, paid for by sponsors, mediated, persuasive, identifies its sponsor 
 
 
 
Media 
Plural form of medium, referring to a communication vehicle that transfers a message ...
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Key Components of Advertising 
Communication, directed to receivers, paid for by sponsors, mediated, persuasive, identifies its sponsor 
 
 
 
Media 
Plural form of medium, referring to a communication vehicle that transfers a message ...
Advertising and Promotion Exam 2024 
Integrated Marketing Communications 
A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communication disciplines-for example general advertising, direct respons...
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Integrated Marketing Communications 
A concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communication disciplines-for example general advertising, direct respons...
Advertising and Promotion Test Exam 2024 
Obstacles of implementing IMC: 
-few providers have the skills required to execute 
-mass media campaigns easier than direct- to-customer 
-the real challenge is to make sure that tools are consistently executed 
 
 
 
marketing communications 
-the collecti...
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Obstacles of implementing IMC: 
-few providers have the skills required to execute 
-mass media campaigns easier than direct- to-customer 
-the real challenge is to make sure that tools are consistently executed 
 
 
 
marketing communications 
-the collecti...
Advertising and Promotion Chapter 5 Revised Test Questions and Answers 2024 
Encoding 
The process of putting thoughts, ideas, or information into a symbolic form 
 
 
 
Message 
A communication containing information or meaning that a source wants to convey to a receiver 
 
 
 
Channel 
The method ...
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Encoding 
The process of putting thoughts, ideas, or information into a symbolic form 
 
 
 
Message 
A communication containing information or meaning that a source wants to convey to a receiver 
 
 
 
Channel 
The method ...
Advertising and promotion Final Review Exam with Updated Answers 2024 
venus corp. is a company that sells collectible plates. if you order one plate from the company, you will receive multiple mailings each month providing you with information relating to new products and offers. which promotional ...
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venus corp. is a company that sells collectible plates. if you order one plate from the company, you will receive multiple mailings each month providing you with information relating to new products and offers. which promotional ...
Advertising and Promotions Latest (Exam 2024) 
Rapidly Changing Media Environment 
-increasingly difficult to target consumers and communicate effectively 
-consumer are no longer passive recipients (as with traditional media i.e. TV) 
-consumer are time poor, have too many choices and are digitally...
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Rapidly Changing Media Environment 
-increasingly difficult to target consumers and communicate effectively 
-consumer are no longer passive recipients (as with traditional media i.e. TV) 
-consumer are time poor, have too many choices and are digitally...
Advertising and Promotion Updated Exam with Answers 2024 
Public Relations 
Non-paid for publicity; not paid advertising (ex: Macy's Thanksgiving Day Parade) 
 
 
 
Promotion 
Is a means that retailers use to bring traffic into their stores, and it includes advertising, sales promotion, publicity, ...
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Public Relations 
Non-paid for publicity; not paid advertising (ex: Macy's Thanksgiving Day Parade) 
 
 
 
Promotion 
Is a means that retailers use to bring traffic into their stores, and it includes advertising, sales promotion, publicity, ...
Advertising and Promotion Strategy Questions and Answers 2024 
What is marketing? 
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have values for customers, clients, partners and society at large. 
 
 
 
Identity V...
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What is marketing? 
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have values for customers, clients, partners and society at large. 
 
 
 
Identity V...
Advertising and Promotion Chapter 7 Exam 2024 
factors influencing sales 
1. technology 
2. competition 
3. advertising and promotion 
4. distribution 
5. price 
6. product quality 
7. the economy 
 
 
 
carry over effect 
money spent on advertising do not necessarily have an immediate impact on sal...
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factors influencing sales 
1. technology 
2. competition 
3. advertising and promotion 
4. distribution 
5. price 
6. product quality 
7. the economy 
 
 
 
carry over effect 
money spent on advertising do not necessarily have an immediate impact on sal...
Advertising and Promotion Strategy Exam Review Questions and Answers 2024 
Types of Promotion 
Advertising 
Sales Promotion 
Publicity 
Personal Selling 
 
 
 
Advertising 
Paid, non personal communication through various media by business firms, nonprofit organizations, and individuals who are in s...
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Types of Promotion 
Advertising 
Sales Promotion 
Publicity 
Personal Selling 
 
 
 
Advertising 
Paid, non personal communication through various media by business firms, nonprofit organizations, and individuals who are in s...
Advertising and Promotion-Chapter 6 Questions and Answers 2024 
dependent variables 
the steps a receivers goes through in being persuaded 
 
 
 
source 
the person involved in communicating a marketing message either directly or indirectly 
 
 
 
direct source 
a spokesperson who delivers a message...
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dependent variables 
the steps a receivers goes through in being persuaded 
 
 
 
source 
the person involved in communicating a marketing message either directly or indirectly 
 
 
 
direct source 
a spokesperson who delivers a message...
Fundamentals of Advertising & Promotion Test 2024 
Mass Customization 
a company can make a product or deliver a service in response to a particular customer's needs in a cost-effective way 
 
 
 
Customer Relationship Management(CRM) 
programs which involve the systematic tracking of consumers' p...
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Mass Customization 
a company can make a product or deliver a service in response to a particular customer's needs in a cost-effective way 
 
 
 
Customer Relationship Management(CRM) 
programs which involve the systematic tracking of consumers' p...
Advertising and Promotion Assessment Test 2024. 
Value of Objectives 
Communication - facilitate coordination between various groups 
 
Guides planning and decision making of IMC 
 
*Measurement and evaluation of results - provide benchmark to measure success or failure 
 
 
 
Communication Objectiv...
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Value of Objectives 
Communication - facilitate coordination between various groups 
 
Guides planning and decision making of IMC 
 
*Measurement and evaluation of results - provide benchmark to measure success or failure 
 
 
 
Communication Objectiv...
Advertising and Promotion Strategy Assessment Test 2024 
Initial Marketing Mix decisions 
Product, price, place 
 
 
 
Promotions Decisions 
Advertising 
sale promotions 
public relations and publicity 
personal selling 
 
 
 
Target Market 
Consumers 
businesses 
government 
 
 
 
The basic Model o...
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Initial Marketing Mix decisions 
Product, price, place 
 
 
 
Promotions Decisions 
Advertising 
sale promotions 
public relations and publicity 
personal selling 
 
 
 
Target Market 
Consumers 
businesses 
government 
 
 
 
The basic Model o...
Advertising and Promotion Management Exam 2024 
Value 
Customer's perception of benefits of a product or service versus the costs of acquiring and consuming it 
 
 
 
The Four P's 
Product, price, place, promotion 
 
 
 
Integrated Marketing Communications 
Coordinating various promotional element...
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Add to cartAdvertising and Promotion Management Exam 2024 
Value 
Customer's perception of benefits of a product or service versus the costs of acquiring and consuming it 
 
 
 
The Four P's 
Product, price, place, promotion 
 
 
 
Integrated Marketing Communications 
Coordinating various promotional element...
Advertising and Promotion Final Exam Questions and Answers 2024 
Goal of an IMC program 
reach most amount of people with least money. project unified consistent message. 
 
 
 
Marketing process begins with what? 
need in the market 
 
 
 
competitive advantage: 
something you offer competitive doe...
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Add to cartAdvertising and Promotion Final Exam Questions and Answers 2024 
Goal of an IMC program 
reach most amount of people with least money. project unified consistent message. 
 
 
 
Marketing process begins with what? 
need in the market 
 
 
 
competitive advantage: 
something you offer competitive doe...
Advertising & Promotion Midterm Test 2024 
market 
the group I am targeting with either products or communication. 
•Need money. ($) 
•Need desire. 
 
 
 
Market opportunity analysis (MOA) 
•Which of these markets is going to give me the best return on Investment (ROI). 
•*Trying to find gro...
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market 
the group I am targeting with either products or communication. 
•Need money. ($) 
•Need desire. 
 
 
 
Market opportunity analysis (MOA) 
•Which of these markets is going to give me the best return on Investment (ROI). 
•*Trying to find gro...
Advertising and Promotion Chapter 9 2024 
Informational rational Appeals 
Focus on the consumer's practical, functional, or utilitarian need for the product or service 
 
 
 
Informational/appeal 
Compares to another brand and claims superiority on one or more attributes 
 
 
 
Product/servince pop...
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Informational rational Appeals 
Focus on the consumer's practical, functional, or utilitarian need for the product or service 
 
 
 
Informational/appeal 
Compares to another brand and claims superiority on one or more attributes 
 
 
 
Product/servince pop...
Advertising and Promotions Test 1 Chapter 1-4 2024 
What is Publicity? 
Mass Media. Usually bad. 
 
 
 
What is Public Relations? 
done by your company 
 
 
 
What is Direct Marketing? 
Example: catalog company. This was before the internet age. 
 
 
 
what is point of purchase 
things at the check ...
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What is Publicity? 
Mass Media. Usually bad. 
 
 
 
What is Public Relations? 
done by your company 
 
 
 
What is Direct Marketing? 
Example: catalog company. This was before the internet age. 
 
 
 
what is point of purchase 
things at the check ...
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